Tuesday, March 22, 2011
  • Local Online Ads To Hit $42 Billion By '15, Digital Dominates Future

    Thanks to an improving economy and new technology, local online ad revenues will reach $42.5 billion by 2015, according to BIA/Kelsey. That would represent a nearly 100% increase over local online ads in 2010. Digital media will soon become a dominant segment of the local advertising marketplace. ...Read the whole story

  • eXelate Upgraded Platform Helps Publisher's Ad Campaigns

    Data management platforms are fast becoming a strategy for companies to drive profits, as ad campaigns increasingly rely on raw bits and bytes from search retargeting and dynamic display platforms, in addition to tags and cookies. The trends prompt eXelate to debut upgrades to its data management platform, DataLinX for online publishers. ...Read the whole story

  • Consumers Drawn To Bigger Mobile Screens

    When it comes to smartphone screens, bigger is better from consumers' standpoint, a new study finds. Mobile users are willing to give up extra room in their pockets and handbags for a better media experience on their handsets, according to market research firm NPD Group. ...Read the whole story

  • AT&T Makes Case For T-Mobile Deal

    AT&T executives believe the carrier's planned $39 billion acquisition of T-Mobile will be approved by federal regulators -- and provide big benefits to consumers. AT&T CEO Randall Stephenson reiterated that the deal would improve network quality, give customers access to a wider variety of services and expand its 4G LTE service across the U.S. to 95% of the population. ...Read the whole story

  • UK's Distilled Opens New York Outpost

    A year after opening its first U.S. office in Seattle, London-based SEO agency Distilled said it would expand to New York in June. Tom Critchlow, currently the company's head of search marketing, will move to the Big Apple as vice president of operations. ...Read the whole story

  • Court: Posting Entire News Article Was Fair Use

    In a major setback for copyright enforcement company Righthaven, a judge has ruled that a nonprofit's reposting of an entire newspaper article was a lawful fair use. ...Read the whole story

  • Nokia Debuts TV Ads For E7 Smartphone

    Nokia's recently announced alliance with Microsoft to help take on both Apple and Google in the smartphone market won't produce jointly developed phones until next year. Until then, Nokia is still pushing its latest Symbian-powered smartphones, like the E7, in a global campaign. ...Read the whole story

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