• Microsoft's Online Division Revs Soar 14% by Gavin O'Malley

    Beating Wall Street's forecasts, Microsoft reported strong quarterly sales and profits on Thursday. Year-over-year, the software giant saw revenue rise 13% in the third quarter to $16.43 billion. Peter Klein, CFO at Microsoft, said: "Consumers are purchasing Office 2010, Xbox and Kinect at tremendous rates." ...Read the whole story

  • Marketers: Content Sharing Fuels Social-Media Boom by Gavin O'Malley

    Which gender should brands be targeting to help spread their message? While women outnumber men online -- 53% vs. 47% -- males are more likely to share digital media content -- 51% vs. 49%. On a daily basis, about 27 million pieces of online content are shared domestically, per Nielsen. ...Read the whole story

  • More Consumers Connect With Paid-Search Ads by Laurie Sullivan

    Search campaigns generated stronger click-through rates overall in the first quarter, compared with a year ago, suggesting healthy growth for the paid-search industry this year. In fact, impressions, clicks and budgets rose across numerous industry segments, suggesting that more consumers connected with ads. ...Read the whole story

  • MediaBank Banks On DSP, Will Integrate AdBuyer.com With Ad Agency Systems by Joe Mandese

    In the battle for domination over Madison Avenue's media-buying processing marketplace, venture capital-backed MediaBank has made an aggressive push to diversify deeper into marketplace systems, acquiring AdBuyer.com, a so-called "DSP," or demand-side platform, enabling advertisers and agencies to manage online advertising campaigns across both search engine networks and display advertising exchanges. ...Read the whole story

  • Tailor Media Expands Via KCW Merger by Les Luchter

    In a deal involving two Washington, D.C.-area firms, digital agency Tailor Media Group has acquired the creative side of KCW Design Group, which will retain its IT staffing business. The value of the transaction was $3 million, plus stock and cash options, says Tailor Media president Ben Taylor. ...Read the whole story

  • Caller ID: Smartphones, iPhone Sales Surge, Android Slips by Mark Walsh

    For the first time, a majority of all new mobile phones bought in the U.S. during the first quarter were smartphones, at 54%, according to the NPD Group. That supports research from Nielsen that 36% of U.S. mobile consumers own smartphones, up from 31% at the end of 2010. ...Read the whole story

  • OMD Names New Digital, Social Chiefs by Joe Mandese

    Omnicom's OMD unit this morning named Ben Winkler its chief digital officer. Winkler who was senior vice president-director of digital at Interpublic's Initiative, was one of two top digital appointments announced. The other was Colin Sutton, who joins OMD as head of OMD Word, the media agency's social media unit, from managing director of GroupM's M80. ...Read the whole story

  • Google Sued For Android Location-Tracking by Wendy Davis

    Google has been hit with a potential class-action lawsuit stemming from reports last week that the company's Android operating system tracks the location of cell phone users. ...Read the whole story

  • W+K, BBH Grab Interactive Gold From Art Directors by Les Luchter

    Wieden+Kennedy and Publicis-backed BBH New York have won interactive gold honors in the 90th Annual Art Directors Club Awards. BBH won gold for its Google work, while W+K took home honors for its Old Spice direct-response campaign. ...Read the whole story

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