Remember the days when marketers wanted nothing to do with social media and its questionable content? Those days are long gone. Facebook is now poised to overtake Yahoo in U.S. display ad revenues this year, growing nearly 18%, per eMarketer, to $2.19 billion. ...Read the whole story
As companies develop or acquire media management software, online and broadcast TV advertising will discover closer ties. In that vein, Google bought the technology from SageTV, a company that makes home theater software for PCs. ...Read the whole story
Editorial content and other earned ad messages, packaged with paid or narrative video marketing, can resonate with consumers way beyond the influence of traditional brand creative pieces alone. ...Read the whole story
New data is predicting that smartphones and tablet shipments in 2011 would exceed PCs and notebook computers. Separate research released today indicates that U.S. smartphone users now spend more time with mobile applications per day than people do using the desktop and mobile Web. ...Read the whole story
Casale Media on Tuesday is expected to announced exclusive ad sales partnerships with educational publisher Infoplease.com and its sister site Factmonster.com. The two serve more than 50 million ad impressions each month. ...Read the whole story
Many marketers still find it challenging to evaluate the effectiveness of their email campaigns. To measure the success of e-newsletters,they must examine available metrics to ... ...More
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