Offering ad buyers more scaling options, video ad company Adap.tv just relaunched its buy-side content-filtering service. The service lets buyers select the type of … Read the whole story
Sanjeev Agrawal, newly appointed president of SocialTwist, believes in creating brand advocates for companies such as Barnes & Noble, ConAgra Foods, Gap, Procter & … Read the whole story
- COMMENTARY
To paraphrase a Kingston Trio song that most of you are too young to remember: They're rioting in London, the economy is tanking in … Read the whole story
In a relentless attempt to chip away at Google's credibility, FairSearch.org, a coalition of travel sites and technology companies, has put together a video … Read the whole story
In March 2010, Apple's iOS platform accounted for 70% of ad impressions on Millennial Media's mobile ad network. As of the second quarter, it … Read the whole story
Mazda is launching a UK digital effort, via Vibrant Media, that uses a toolbar approach to placement. The effort, which runs through next month, … Read the whole story
