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AmEx Open Membership Has Its Privileges, Now You Can Earn Double For Buying Online Media
In what is likely the first credit card loyalty program ever based on a user's ad spending, American Express Open Monday began marketing a card allowing small businesses to earn double rewards points on their online media buys. ...Read the whole story
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Miramax Latest To Debut Movies On Facebook
Facebook moved closer to becoming an online movie venue in its own right through a new partnership with Miramax, marking the social network's largest streaming movie initiative to date. ...Read the whole story
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Specific Media Settles Flash Cookie Suit, Promises Never To Use Them
As part of a privacy lawsuit settlement against Specific Media, the company that acquired MySpace.com in late June, said it had not used Flash cookies to track users in the past, agreed it wouldn't do so in the future. ...Read the whole story
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Tarkoff To CEO, Lithium, Focuses On Social Engagement
Lyle Fong, founder and CEO of social-marketing firm Lithium, has stepped down. Rob Tarkoff, a former Adobe Systems executive, will take his place. Fong now becomes chief strategist for the company. ...Read the whole story
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Tealium Builds Smart Ad Tag Management Container
Tealium will launch a browser plug-in with analytics that enable brands to manage ad tags directly from a Web browser, as opposed to logging into a Web-based portal to make changes. The tag management platform -- Tealium iQ -- rolled out to clients earlier this month. ...Read the whole story
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Embarq Wins Privacy Suit Stemming From NebuAd Tests
A judge has dismissed a class-action privacy lawsuit against the Internet service provider Embarq, one of six companies that partnered with the defunct behavioral targeting company NebuAd. She ruled that NebuAd alone was responsible for any wiretap law violations. ...Read the whole story
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Updated (Again!): The Data Privacy Debate
What constitutes privacy in the modern age of big data and what ethical obligations do companies have in how we collect and use that d ... ...More
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