• Google Wallet Launch Expected, MasterCard First Credit-Card Partner by Steve Smith

  While it lives only on one phone running on only one carrier, the mobile payment system using near-field communication, Google Wallet, is expected to launch today. Google Wallet employs NFC technology to make tap-to-pay payments at select retail vendors. ...Read the whole story

• Mobile Injection Focus Of Kenshoo, Omnicom Deal by Laurie Sullivan

  A global deal between Kenshoo, a search engine marketing platform provider, and Omnicom Media Group's digital data and analytics division Annalect Group puts the focus on co-developing mobile products and services. ...Read the whole story

• Netflix Goes Digital, Qwikster To Handle DVDs by Gavin O'Malley

  After over a decade of delivering those red DVD-sized envelopes, Netflix -- the brand -- is going all digital. As part of a larger strategy to separate its streaming and DVD-by-mail businesses, Netflix will soon rename its DVD-by-mail service "Qwikster." ...Read the whole story

• Media's Mobile Presence Doubles, Ad Presence Still Low by Steve Smith

  The rapid acceleration of mobile Internet use is not restricted to consumers. Media companies are responding just as quickly, if not comprehensively, according to new research from Company Data Trees that shows a near doubling in the share of publishers that have mobile-ready presence. ...Read the whole story

• Pew: 73% of Cell Phone Owners Text by Mark Walsh

  To date, rumors of the death of mobile text messaging have been greatly exaggerated. Despite competition from a growing field of rival services from instant messaging to chat to newer offerings like Apple's iMessage and Facebook Messenger, SMS text messaging does not seem to be losing its appeal for mobile users. ...Read the whole story

• Appeals Court Sides With RIAA Over File-Sharing Verdict by Wendy Davis

  The 1st Circuit Court of Appeals ruled late last week that U.S. District Court Judge Nancy Gertner prematurely decided the $675,000 verdict against grad student Joel Tenenbaum was unconstitutionally high. ...Read the whole story

• Companies Need To Improve Mobile Load Times by Mark Walsh

  Two years ago, technology performance firm Compuware issued study results showing mobile users were frustrated by slow load times and other problems accessing mobile sites. Companies need to speed up their mobile sites to stay competitive. ...Read the whole story

• How Online Advertising Incentives Influence Brand Perception by Laurie Sullivan

  Brand messages and incentives make consumers pay attention to ads, says a new study. In fact, combining the two strategies increase interaction by 91% and brand perception by 38%, as well as improved recall and purchase intent, according to findings from KN Dimestore and SocialVibe. ...Read the whole story

• Industry Releases Digital Marketing Measurement Solution
• Capital One Overruns Zynga Games
• Vulture Launches Clickables iPhone App
• ANA, IAB, 4A's Unveil 'Measurement' Framework, Plan For Pilot Tests
• DDB: Facebook Value Ebbs In Mature Markets

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Previous Issues

• Friday, May 24, 2013
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