AOL continues its display advertising turnaround, reporting an 8% jump in third quarter advertising sales, thanks to a dual strategy of third-party network sales … Read the whole story
Google began pushing a new strategy to get companies online and in line with mobile Web browsers by providing a series of diagnostic tools … Read the whole story
Yahoo announced Tuesday it has agreed to acquire behavioral targeting network interclick for about $270 million in cash. The Web portal said the deal, … Read the whole story
Although no longer cast solely as a multimedia platform provider, Adobe Systems caught the industry off guard this week with its acquisition of video … Read the whole story
App notifications, messaging and purchasing platform Urban Airship has purchased another set of engagement tools for app developers, the location-based services platform SimpleGeo. The … Read the whole story
With the growing reliance on audience data in online advertising have come questions about how data is collected and shared, how long it should … Read the whole story
Discovery isn't the big problem for mobile apps, says Simon Khalef, CEO of Flurry, an app metrics company. It's re-engaging the customers you already … Read the whole story
Wireless' recent decision to include a host of new data about consumers in marketing reports is an unfair and deceptive business practice, advocacy group … Read the whole story