• Social Metrics Juiced By New Retail Index by Gavin O'Malley

    As more brands follow consumers onto Facebook and Twitter, agencies and tech specialists are tagging along with all manner of measurement service. Media Logic's "Retail Social Juice Index" purports to measure social engagement for roughly 500 brands across social networks, which it then distills into a single metric. ...Read the whole story

  • Twitter Campaign Pays Off For AMC Shows by Laurie Sullivan

    140 Proof, a social stream media platform company, has created a business strategy and technology that ties interest-based keywords and sentiment from social streams with targeted ads. The company worked with the digital agency TargetCast to connect AMC TV brands, such as "The Walking Dead," "Hell on Wheels," and "The Killing," to Twitter and other social media. ...Read the whole story

  • CPG Drives Amazon Ads, While Yahoo, AOL Falter by Mark Walsh

    CPG marketers account for the biggest share of Amazon home page ads. Yahoo and AOL continued to show signs of weakening demand, based on home page ad trends, while YouTube remains strong and MSN had steady gains ...Read the whole story

  • Mobile Devices Boost Magazine Subscriptions by Mark Walsh

    The magazine industry has placed much of its hopes for growth on selling digital editions of its titles via tablets, e-readers and other connected devices. This fall, publishers such as Conde Nast and Hearst have announced adding hundreds of thousands of digital subscribers to date across various devices, including the iPad, and Kindle and Nook e-readers. ...Read the whole story

  • Shopkick Teams With Visa On Purchase Rewards by Mark Walsh

    Mobile shopping app shopkick has lured users with the ability to offer rewards points or "kicks" just for walking in the door of partner retail chains. Through a new deal with Visa, the startup is now also giving users rewards points when they pay at checkout with their Visa card. ...Read the whole story

  • QR Mania: Mobile Codes In Magazines Rise 228% by Steve Smith

    According to a survey of the top 100 magazines in the U.S. by circulation from Nellymoser, the number of "mobile action codes" rose from 88 in January issues to 507 in September issues. On a quarterly basis, the number of 2D mobile codes in magazines grew from 252 in Q1 to 1155 in Q3. Among brands leveraging codes in Q3, Revlon led the pack with 37, followed by Cuisinart with 26, Garnier with 25, Delta with 20 and John Frieda with 19. ...Read the whole story

  • Tablets To Hit 55 Million Users In 2012 by Steve Smith

    More costly and decidedly less "personal" than a smartphone, the true reach of the tablet platform must be measured in usage rather than sales alone. The addressable base number of Americans engaging the platform will expand from 33.7 million this year to 54.8 million next year, estimates eMarketer. ...Read the whole story

  • Online Marketer Sued By Anti-Spam Purveyor by Wendy Davis

    A purveyor of anti-spam services has sued a marketing company for allegedly sending email ads after promising not to do so. The anti-spam company, Spam Arrest, sells a service that intercepts emails from unfamiliar senders. ...Read the whole story

  • Appellate Court Nixes AOL Settlement Over Ads In Emails by Wendy Davis

    A federal appellate court has rejected a deal calling for AOL to donate $110,000 to six groups, including the Boys and Girls Club of America, in order to settle class-action litigation about ads in emails. ...Read the whole story

  • Social Media Buzzes About Cyber Monday by Wayne Friedman

    Nielsen/McKinsey's NM Incite says social media buzz is no longer about just Black Friday, but the next big shopping day: so-called "Cyber Monday." Shopping buzz also represents a large overall share of social media in general. ...Read the whole story

  • Fandango Sells 22% of 'Breaking Dawn' Tickets on Mobile by Steve Smith

    The blockbuster "The Twilight Saga: Breaking Dawn" broke mobile records at movie guide and ticket seller Fandango this past weekend. The company reports that 22% of all tickets sold through its service came from mobile devices. Overall, ticket sales from handsets have grown 73% year-over-year. ...Read the whole story

  • Strong Uptick In Paid-Search Ads, Buying Power by Laurie Sullivan

    Retail marketers gearing up for Black Friday spent more of their digital ad budget on paid-search and digital advertising in Q4 2011, compared with the year-ago quarter. During the first half, investments in paid-search spend jumped 31% and display advertising rose 27%, compared with the first half of Q4 2010. ...Read the whole story

  • Virtual Fan Net Connects Brands WIth Athletes by Gavin O'Malley

    Blending digital media and sports marketing, Amplify Social's new network teams brands with professional athletes' endorsements. According to the new shop, The Virtual Fan Network already boasts exclusive contracts for over 300 active athletes, including Major League Baseball's Tim Lincecum and the NFL's Marcedes Lewis, Mike Wallace, and Michael Turner. ...Read the whole story

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