• Adobe Integrates BrightEdge Technology, Opens Search Campaigns by Laurie Sullivan

    Adobe has integrated digital marketing suite technology from search engine optimization platform provider BrightEdge to support search marketing campaigns. The integration aims to knock down the walls separating organic and paid-search campaigns. ...Read the whole story

  • research Digital Reshapes China, Aids Booming Ad Economy by Steve McClellan

    The digital media revolution is reshaping Chinese society to help make it one of the fastest-growing advertising economies in the world. Per Group M, media expenditures in China will grow 15.2% in 2011 to approximately $54 billion. ...Read the whole story

  • Mobile Drives 14.3% of Black Friday Online Traffic. 9.8% of Sales by Steve Smith

    The expected explosion of mobile media use during the holiday buying cycle appears to have started. According to IBM Smarter Commerce benchmark of online retail activity, mobile platforms were responsible for 14.3% of all online shopping traffic on Black Friday, more than doubling the 5.6% of traffic IBM recorded last year. ...Read the whole story

  • TidalTV Taps Korrelate For Offline Sales by Erik Sass

    Advertisers and publishers are still struggling to connect online marketing messages with offline sales, which could boost demand and prices for online ads. To this end, online video ad platform TidalTV is tapping Korrelate for sales attribution using its census-based O2O (online-to-offline) measurement service. ...Read the whole story

  • Mobile Explodes: Connections To Reach 6 Billion This Year by Mark Walsh

    The world's population recently hit 7 billion, and mobile connections aren't far behind. ABI Research predicts mobile subscriptions worldwide will reach 6 billion by year's-end, with the Asia-Pacific region accounting for more than half the total. ...Read the whole story

  • Disney Movies To Run On YouTube by Wayne Friedman

    With all the talk about Netflix being a cable killer, some have forgotten about what is still the biggest digital video platform: YouTube. In a somewhat quiet move, Walt Disney joins other studios in announcing that hundreds of its movies will soon be available in YouTube Movies digital area, such as "Pirates of the Caribbean: On Stranger Tides." ...Read the whole story

  • Righthaven Asks Appeals Court To Revive Lawsuits by Wendy Davis

    Copyright enforcement outfit Righthaven is asking a federal appeals court to reinstate its copyright infringement lawsuit against a nonprofit that reposted an entire article from the Las Vegas Review-Journal. ...Read the whole story

  • Online Retailers Can Celebrate, Mobile Sales Up by Gavin O'Malley

    Online retailers had high hopes for this holiday shopping season, and, according to preliminary data, they're getting their wish. Indeed, online sales on Thanksgiving Day were up 39% over last year, according to IBM's Coremetrics retail data. ...Read the whole story

  • my turn Why Mobile Marketing Works by Kevin McGuire

    When you think about it, the mobile channel is a marketer's dream: an ever-expanding consumer base, nearly round-the-clock access to your target audience and the ... ...More

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