by Joe Mandese
Free, ad-supported, licensed music streaming and download service Guvera Entertainment has unveiled My Soundtrack, a new Facebook app enabling brands to "boost their social … Read the whole story
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by Joe Mandese
Digital agency impresario Joe Jaffe continues to adapt, and the latest step in his evolution is, well, Evol8tion, the alliterative name of a new … Read the whole story
COMMENTARY
by Michael Hussey
Social has fundamentally changed consumer spending decision making. On average, 89% of people look online before making a purchase decision. They are looking for … Read the whole story
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by Mark Walsh
Emerging digital companies in the entertainment and media industry will spur M&A activity in 2012, according to PricewaterhouseCoopers. In particular, the firm pointed to … Read the whole story
by Mark Walsh
Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions. … Read the whole story
by Laurie Sullivan
Social takes on a new meaning when it comes to display ads from Anthem Blue Cross of California. The WellPoint healthcare program launched an … Read the whole story
by Gavin O'Malley
Among 160 brands, Amazon was the only technology company to rank as "excellent" in Forrester's latest customer experience index. U.S. customers are becoming harder … Read the whole story
by Laurie Sullivan
The majority of Google's 2011 revenue -- 96% -- came from online advertising, according to WordStream founder and chief technology officer Larry Kim. The … Read the whole story
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by Joe Mandese
With the goal of transforming the way people watch, interact with, and perhaps most importantly, share the way they experience television, the founders of … Read the whole story
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by Gavin O'Malley
Sixty-five percent of media, information, marketing services and technology executives anticipate organic growth to be a key business driver in 2012, JEGI and Econsultancy … Read the whole story
by Mark Walsh
As part of its announced management overhaul, BlackBerry-maker Research in Motion plans to hire a new chief marketing officer to help regain momentum in … Read the whole story
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by Laurie Sullivan
OwnerIQ, which targets ads in part based on what consumers already own, has quietly acquired DiJiPop in an all-stock deal to support retailers through … Read the whole story