by Mark Walsh
Fueled by new technologies and rapid device adoption, total U.S. spending on mobile media is expected to grow 30% this year to $55 billion. … Read the whole story
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by Joe Mandese
KEY LARGO, FL - One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most … Read the whole story
by Mark Walsh
Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting … Read the whole story
by Laurie Sullivan
Los Angeles-based digital agency Fuel Industries has realigned its 12-year focus on branded entertainment and general marketing to focus on the youth market through … Read the whole story
by Wendy Davis
A federal judge has rejected a request by presidential candidate Ron Paul to immediately unmask the creator of a video clip that Paul says … Read the whole story
by Gavin O'Malley
Which brands are best at getting people to share their messages? Well, despite consumer clamoring for the iPhone 5, Apple's introduction of the 4S … Read the whole story
by Mark Walsh
NASCAR revved up the audience by integrating mobile into its programming and marketing. It provides the opportunity to reach fans wherever they are, but … Read the whole story
by Gavin O'Malley
Lifestyle publishers frequently build sponsored online city-guides. Playing with the formula, Thrillist has partnered with its fairer equivalent DailyCandy to launch a Kahlua-sponsored dining … Read the whole story
by Laurie Sullivan
Marketers that are trying to connect with Millennials ages 18 to 34 to promote products and services related to love and Valentine's Day might … Read the whole story
by Mark Walsh
In its updated mobile ad forecast released Wednesday, eMarketer ranked Millennial Media third behind only Google and Apple, with a 17.7% share of ad … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I kind of miss the old days, when a TV network launched a new program and people either watched it or not. Now it's … Read the whole story