As head of mobile, Chia Chen consults across the Digitas network of clients that includes Delta Air Lines, General Motors, P&G, Kraft and TIAA-CREF. … Read the whole story
Nielsen has scored an important endorsement in its quest to make its new Nielsen Online Campaign Ratings (NOCR), the same kind of marketplace currency … Read the whole story
Those trying to map media's future role in marketing share a mix of awe, excitement and fear about the tsunami of big data at … Read the whole story
Brokerage brand Fidelity Investments this morning breaks a new campaign tagged to the theme of "Thinking Big," but it is something that previously might … Read the whole story
The list of newspapers with online paywalls is growing. The latest addition is the "Los Angeles Times," which announced plans to begin charging readers … Read the whole story
Between the recession and Occupy Wall Street, you'd think a brand catering to the whims of the wannabe rich would be hurting. Fortunately for … Read the whole story
Adobe Systems will release a suite of products Monday that claims to change the way videos and ads are delivered across iPads, Android tablets, … Read the whole story
A new Pew study finds people are increasingly pruning their online social networks and restricting access to their profiles in the wake of heightened … Read the whole story
OpenX Technologies, which supports ad exchange and ad serving, said Monday it has acquired supply-side platform LiftDNA's goal is to reduce discrepancies and system … Read the whole story
The advocacy group Electronic Privacy Information Center can't force the Federal Trade Commission to sue Google over its planned privacy policy changes, a federal … Read the whole story
According to new data from DudaMobile in partnership with the Google-led GoMo initiative, one in five visitors to a mobile-optimized small business site leads … Read the whole story
The overwhelming majority of mobile users in the U.S. and U.K. say they find mobile Web banners irritating and precious few say they bother … Read the whole story