As marketers know, word of mouth can make or break a brand. But which brands are consumers most likely to back, as well as bash? In the category of online search and information Web sites, Google remains top dog, according to new research from customer experience consultancy Satmetrix. Facebook, meanwhile, lost 21 points. ...Read the whole story
Thirteen smartphone users have filed a potential class-action lawsuit against a slew of tech companies -- including Path, Hipster, Twitter and Facebook -- for allegedly collecting or storing users' address books. ...Read the whole story
Since women turn to online sources for information during critical times in the purchase decision process, marketers might benefit from knowing that 35% turn to sources at the beginning of the process, and 42% at the end to narrow their choices. ...Read the whole story
Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV ratings. Engagement will improve with the spread of tablets and smartphones. ...Read the whole story
Volvo may not boast the marketing budgets of larger auto manufacturers, but that hasn't stopped the company from pushing into emerging ad segments, including mobile. ...Read the whole story
Most U,S. tablet owners have purchased downloadable music, books and movies for their devices. But even for affluent early adopters, news remains a commodity for which few will pay. ...Read the whole story
Big media's self-serving focus on where the money comes from (instead of where the money goes) is designed to polarize the dialogue and inflate the ... ...More
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