As marketers know, word of mouth can make or break a brand. But which brands are consumers most likely to back, as well as … Read the whole story
- COMMENTARY
Big media's self-serving focus on where the money comes from (instead of where the money goes) is designed to polarize the dialogue and inflate … Read the whole story
Thirteen smartphone users have filed a potential class-action lawsuit against a slew of tech companies -- including Path, Hipster, Twitter and Facebook -- for … Read the whole story
Since women turn to online sources for information during critical times in the purchase decision process, marketers might benefit from knowing that 35% turn … Read the whole story
Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV … Read the whole story
Volvo may not boast the marketing budgets of larger auto manufacturers, but that hasn't stopped the company from pushing into emerging ad segments, including … Read the whole story
Most U,S. tablet owners have purchased downloadable music, books and movies for their devices. But even for affluent early adopters, news remains a commodity … Read the whole story
