Friday, March 16, 2012
  • Google Rebuilds Semantic Search, Expands Delivery Options

    Google plans to give its search engine a makeover by integrating semantic technology that will return results more similar to how humans view the world. Google's Amit Singhal notes that the company's ability to turn raw data into knowledge and deliver the most relevant information relies on its understanding the questions. ...Read the whole story

  • Intel Capital Leads $12.6 Million BrightEdge Investment

    BrightEdge announced funding Thursday from the venture capital arm of the largest microprocessor company. Intel's venture capital arm - Intel Capital, along with supporting investment from existing investors Battery Ventures, Altos Ventures and Illuminate Ventures, infused $12.6 million in the search and social management company. ...Read the whole story

  • 'Sponsored Stories' Lawsuit Against Facebook Transferred To California

    Facebook has convinced a federal judge to transfer a lawsuit about the sponsored stories program to its home state of California. The lawsuit is one of two pending federal cases alleging that Facebook is misappropriating users' names and images with the sponsored stories program. ...Read the whole story

  • MTV Shifts From Gaga To Garages, New 'Artists.' Site Combines Curation, Commerce, New Ad Opps

    In a bid to regain its supremacy as the dominant medium for musicians to connect with fans, MTV is returning to its musical roots, albeit online.The move, unveiled late Thursday during a presentation at the SXSW Music Festival in Austin, includes the launch of a new online destination -- -- which combines MTV-produced fan pages with ecommerce features that will enable everyone from headliners to garage bands to have an MTV-branded presence online. ...Read the whole story

  • Web Sites Nail Value, Poor On Design

    Despite modest advances, brands still have a lot to learn about Web site design and execution. From 2010 to 2012, just 1% of brand sites were given a user experience score of "very good" -- while just 17% were deemed "good," according to Forrester. In general terms, however, brand sites seem to be making the most progress in the key categories of value and consumer trust. ...Read the whole story

  • CW's Mobile App Airs Lineup Next Day

    Pushing the boundaries to where its young TV viewers are, as well as helping its TV advertising sponsors, The CW will launch a new mobile app where full episodes of its TV shows can be viewed the next day. ...Read the whole story

  • China To Surpass U.S. As Top Smartphone Market

    Research firm IDC projects China will overtake the U.S. this year as the leading market for smartphone shipments, with low-cost Android devices driving uptake there. Looking further ahead, India and Brazil will join the top five country markets for smartphone shipments by 2016. ...Read the whole story

Super Bowl Is Good Road Map For Upfront Buys

Media buyers know how challenging it can be to accurately allocate budget to TV vs. online video and other emerging channels. There is no universally agreed way to determine exact allocation budgets, but this year's Super ...More

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