• Mobile SEO Separate From Responsive Web Design by Laurie Sullivan

  Google, Bing and Yahoo apparently haven't convinced brands they need to build separate Web sites for access from mobile devices, because some marketers still think about repurposing desktop Web sites through a technique called responsive Web design. ...Read the whole story

• PepsiCo's Singh: Brand Marketing, Interaction Via Facebook by Mark Walsh

  Pepsi is among the brands that have recently updated their Facebook presence, when the social net redesigned company pages. Online Media Daily spoke to Shiv Singh, global head of digital for PepsiCo beverages, to discuss the upgraded brand pages, the new ad offerings and analytics tools that Facebook introduced in February. ...Read the whole story

• Mobile Growth Influenced By Clicks On Paid-Search Ads by Laurie Sullivan

  By year's-end, mobile will contribute 25% to total paid-search ad clicks, up from 12%. By then, U.S. mobile campaigns will contribute about 23% to Google's paid-search revenue in the U.S. ...Read the whole story

• Cox Sells Political Ads For Weather Channel Site by Gavin O'Malley

  Continuing to position itself for a big election year, Cox Digital Solutions has reached an exclusive ad sales agreement with The Weather Channel. Per the deal, Cox Digital becomes the exclusive seller of political advertising across The Weather Channel's crown jewel, Weather.com. ...Read the whole story

• CPMs Don't Reflect Whether Ads Are Viewable, Targeted by Mark Walsh

  Earlier this year, comScore revealed some key findings from a broad study of online brand campaigns in connection with the launch of its ad verification service called Validated Campaign Essentials. Among the highlights, it found that nearly a third (31%) of online display ads are never seen, and 72% of campaigns had at least some ads running next to objectionable content. ...Read the whole story

• Facebook Accused Of Antitrust Violations by Wendy Davis

  PageRage, a company that allows users to customize Facebook pages by adding designs to the margins, has sued the social networking service for allegedly violating antitrust laws in an effort to keep PageRage off the site. ...Read the whole story

• Marketers Can Capitalize On Women's Social Media Engagement by Steve McClellan

  Among younger women ages 18 to 29, nearly two-thirds check social media sites while watching TV. And 44% of the same group indicated that social media is the primary place they learn about breaking news. ...Read the whole story

• Instagram Teases Android Rollout And Ad Models by Steve Smith

  Instagram launched a sign-up for the "beta" rollout of an Android version at its site this weekend. "Want to be first in line for Instagram on Android?" the site asks before prompting for an email address. ...Read the whole story

• PubMatic Taps Harris As First CMO
• Vitrue Adds Instagram Tab For Facebook Page
• Smartphones, Tablets Drive 20% Of NCAA Traffic
• Yahoo Taps Amex's Hayes, Discovery's Liguori, IAC's McInerney For Board

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Previous Issues

• Wednesday, Jun 19, 2013
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• Tuesday, Jun 11, 2013
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• Thursday, Jun 6, 2013
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