Wednesday, April 11, 2012
  • LinkedIn Debuts Tools To Target Followers

    LinkedIn just introduced a service that allows businesses to tailor content sent to followers according to various criteria, including industry, seniority, job function, company size, non-company employees and geography. ...Read the whole story

  • Brand Marketers: Combine Metrics To Measure Digital Efforts

    While there's no "foolproof set of metrics for best quantifying the influence of digital branding," says an eMarketer analyst, the best choice calls for both "traditional brand lift measurement and digital-specific engagement metrics." This strategy will allow marketers to verify the campaign effectiveness within digital. ...Read the whole story

  • IAB Updates Video Template, Simplifies Ad Buys

    Recognizing the rising prominence of online video, the Interactive Advertising Bureau has introduced updated specifications for marketers to improve their streaming media strategies. One of the suite's key specs is a Video Ad-Serving Template, which the IAB describes as a universal protocol for serving in-stream video ads. ...Read the whole story

  • Tablet Sales To Double In 2012, iPad Still Dominant

    With the release of the new iPad last month, Apple shows no sign of loosening its iron grip on the tablet market for years to come. A new Gartner forecast projects the iPad will continue to dominate the category, with a 61.4% share of the global tablet market this year, based on sales of nearly 73 million units. That figure will more than double to 170 million units by 2016, or 46% of the tablet market. ...Read the whole story

  • AdKnowledge Loses Bid To Dismiss 'Poster Club' Lawsuit

    Siding against the ad network AdKnowledge, a federal judge has rejected the company's attempt to dismiss a lawsuit accusing it of duping consumers by helping to develop deceptive online ads. ...Read the whole story

  • Betapond Combines Retail DOOH, Mobile Facebook

    Irish firm Betapond is making digital signage in retail environments personally interactive for mobile Facebook users, with an assist from Intel's Core i7 Platform for digital signage. It uses QR codes and SMS to connect a shopper's smartphone with digital signage. ...Read the whole story

Facebook, Instagram And The IPO

When it comes to the acquisition, market value isn't the issue here. It's all about Instagram's value to Facebook. Or more accurately, the cost of allowing it to continue. ...More

  • 7 Digital Marketing Metrics That Matter Most

    Measuring digital marketing efforts typically focuses on impressions, clicks, "likes" and conversions. Those metrics are important, but consider other key measurements for a more robust, well-rounded picture of your marketing campaigns and to determine next steps ...More

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