LinkedIn just introduced a service that allows businesses to tailor content sent to followers according to various criteria, including industry, seniority, job function, company … Read the whole story
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When it comes to the acquisition, market value isn't the issue here. It's all about Instagram's value to Facebook. Or more accurately, the cost … Read the whole story
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Measuring digital marketing efforts typically focuses on impressions, clicks, "likes" and conversions. Those metrics are important, but consider other key measurements for a more … Read the whole story
While there's no "foolproof set of metrics for best quantifying the influence of digital branding," says an eMarketer analyst, the best choice calls for … Read the whole story
Recognizing the rising prominence of online video, the Interactive Advertising Bureau has introduced updated specifications for marketers to improve their streaming media strategies. One … Read the whole story
With the release of the new iPad last month, Apple shows no sign of loosening its iron grip on the tablet market for years … Read the whole story
Siding against the ad network AdKnowledge, a federal judge has rejected the company's attempt to dismiss a lawsuit accusing it of duping consumers by … Read the whole story
Irish firm Betapond is making digital signage in retail environments personally interactive for mobile Facebook users, with an assist from Intel's Core i7 Platform … Read the whole story
