Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, … Read the whole story
- COMMENTARY
Life in the digital 21st century is really a function of euphemizing ourselves from cradle to grave. Maybe that's always been the case, but … Read the whole story
Visibility to actually view where ads surface on Web sites has been an issue for publishers and advertisers trying to keep track of performance. … Read the whole story
Google is making a big bet on original video content, unveiling a plan to back its YouTube channels initiative with $200 million in marketing … Read the whole story
With more people using smartphones while shopping for homes, Trulia is launching a mobile ad platform to help real estate agents reach in-market home … Read the whole story
Fresh off its first "upfront," AOL has named Brad Elders as senior vice president of East Coast sales. Elders will oversee sales, account management … Read the whole story
A federal judge has rejected a request by Google to delay a potential class-action lawsuit alleging that its social apps company Slide violated a … Read the whole story
Some 19 million males with a household income of more than $100,000 spend twice as much when shopping online compared with their female counterparts, … Read the whole story
More than three-quarters (79%) of U.S. smartphone and tablet owners have used their devices for shopping-related activities, according to Nielsen. The study showed smartphones … Read the whole story
For consumers, the golden rule is "buyer beware." For marketers, it should perhaps be: "beware of socially adept consumers." New research indicates that consumers … Read the whole story
The top-grossing reference app for the iPhone, WhitePages.com, gets a 2.0 upgrade this morning. The ability to discover your neighbor's identity in a "What's … Read the whole story
