• Social Overtakes Search, Closes In On Display As Agencies' Top Digital Focus

    Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the "focus" of their digital ad spending, up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives. ...Read the whole story

  • GeoEdge Analytics Tackles Ad Image Quandary For Global Publishers, Ad Networks

    Visibility to actually view where ads surface on Web sites has been an issue for publishers and advertisers trying to keep track of performance. GeoEdge has developed an analytics platform giving publishers, ad networks and media buyers a tool to capture and analyze any ad displayed on Web sites around the world. ...Read the whole story

  • Google Ups Video Ante, Bets $200 Mil To Market YouTube Channels

    Google is making a big bet on original video content, unveiling a plan to back its YouTube channels initiative with $200 million in marketing support. The announcement, which was made Wednesday during its digital "NewFront" presentation, will support an initiative that Google's YouTube began last fall with the rollout of 50 niche content channels, and more than 50 new channels will be added soon. ...Read the whole story

  • Trulia Extends Realtor Ads To Mobile

    With more people using smartphones while shopping for homes, Trulia is launching a mobile ad platform to help real estate agents reach in-market home buyers on their devices. Trulia Mobile Ads will allow agents to buy display advertising within a particular ZIP code to generate leads through a click-to-call feature. ...Read the whole story

  • Elders Named SVP, East Coast Sales For AOL

    Fresh off its first "upfront," AOL has named Brad Elders as senior vice president of East Coast sales. Elders will oversee sales, account management and marketing in and around New York, Boston, Atlanta, and the entire Eastern Seaboard. ...Read the whole story

  • Text-Spam Case Against Google Moves Forward

    A federal judge has rejected a request by Google to delay a potential class-action lawsuit alleging that its social apps company Slide violated a consumer protection law by sending SMS messages without the recipients' consent. ...Read the whole story

  • Affluent Males Spend Up To $30K Annually Online

    Some 19 million males with a household income of more than $100,000 spend twice as much when shopping online compared with their female counterparts, per an iProspect study. Some 40% of respondents shop online at least twice weekly, ...Read the whole story

  • Mobile Devices Gain As Shopping Tools

    More than three-quarters (79%) of U.S. smartphone and tablet owners have used their devices for shopping-related activities, according to Nielsen. The study showed smartphones are used more often than tablets for "on-the-go" activities. ...Read the whole story

  • Savvy Social Media Users Influence Peer Purchases

    For consumers, the golden rule is "buyer beware." For marketers, it should perhaps be: "beware of socially adept consumers." New research indicates that consumers who have used social media for service wield far greater influence among their peers. ...Read the whole story

  • WhitePages.com iOS App Lets You Discover Your Own Neighbors

    The top-grossing reference app for the iPhone, WhitePages.com, gets a 2.0 upgrade this morning. The ability to discover your neighbor's identity in a "What's Nearby" local search is the key new feature that is sure to entice an even broader user base. ...Read the whole story

Follow MediaPost