- COMMENTARY
With 900 million users generating billions of monthly page views, it is no wonder that Facebook (for now) is the top seller of display … Read the whole story
In some much-needed good news, display ads on Yahoo's home page appeared strong through the first half of the year. Per Macquarie Securities, sales … Read the whole story
- COMMENTARY
Seven years ago, amid flying spittle and other signs of deep agitation, a notorious crank predicted the end of network television by 2020. Audience … Read the whole story
- COMMENTARY
When paired with strong audience targeting, the CPE model can be extremely powerful in comparison to traditional banner ads. Even better, advertisers pay only … Read the whole story
The word "TV" still dominates its name and identity, but beginning today, MTV will introduce a variety of so-called "second screen" experiences leading up … Read the whole story
The "American Idol" TV live season finale generated more than 1 million social comments, contributing to the 5.9 million for the season. A Flock … Read the whole story
Less than 10% of companies say they have a "highly evolved" digital marketing strategy, according to a new survey by the CMO Council. The … Read the whole story
Google continues its fight against scam paid-search ads. The company on Friday released statistics on advertising scams across its company sites and those of … Read the whole story
RealNetworks has agreed to pay $2.4 million to settle allegations that it deceived Web users by offering "free" trials of Rhapsody and other products, … Read the whole story
Popeyes Louisiana Kitchen is celebrating the return of its Rip'n Chick'n by releasing a bookmark plug-in for Internet browsers that will replace the "-ing" … Read the whole story
Only six months after introducing a personalized news aggregation app to the iPad, Yahoo announced its intention to discontinue the Livestand project. Regardless, the … Read the whole story
