Tuesday, May 29, 2012
  • Display Ads' Quality, Numbers Rising On Key Sites

    In some much-needed good news, display ads on Yahoo's home page appeared strong through the first half of the year. Per Macquarie Securities, sales of oversized and custom ad units on Yahoo's main page were up substantially year-over-year. AOL's home page display trends appeared largely stable, but with fewer brand-focused ads. ...Read the whole story

  • And The Award For Best Social Media Extensions Goes To MTV

    The word "TV" still dominates its name and identity, but beginning today, MTV will introduce a variety of so-called "second screen" experiences leading up to and running through its annual "MTV Movie Awards" on June 3 that may cause some users, er viewers, to question which screen is their dominant one. Not surprisingly, social media will be at the core of the new digital screen experiences, including a new movie awards category, dubbed "Real Hero," that will be chosen dynamically in real-time by fans tweeting in to special Twitter hashtags. ...Read the whole story

  • 'American Idol' Turns Live TV Into Tweet Fest

    The "American Idol" TV live season finale generated more than 1 million social comments, contributing to the 5.9 million for the season. A Flock to Unlock campaign on Twitter in real-time pushed the numbers higher compared with prior shows. ...Read the whole story

  • Companies Lack Coherent Digital Strategies

    Less than 10% of companies say they have a "highly evolved" digital marketing strategy, according to a new survey by the CMO Council. The study, involving more than 200 global marketing executives, found that more than a third (36%) admit their digital model amounts to a collection of tactical point solutions that are not well integrated. ...Read the whole story

  • Google Aggressive In Tracking Down Scam Ads

    Google continues its fight against scam paid-search ads. The company on Friday released statistics on advertising scams across its company sites and those of AdSense partners. In 2011, Google shut down 824,000 advertisers, as well as disapproved 134 million ads for violating policies. ...Read the whole story

  • RealNetworks Settles Deceptive Marketing Charges For $2.4 Million

    RealNetworks has agreed to pay $2.4 million to settle allegations that it deceived Web users by offering "free" trials of Rhapsody and other products, but enrolled them in paid subscription plans. It also promised to make it easier for Web users to cancel subscriptions. ...Read the whole story

  • Popeyes Re-releas'n "Rip'n Chick'n" With Interactive Plug-In

    Popeyes Louisiana Kitchen is celebrating the return of its Rip'n Chick'n by releasing a bookmark plug-in for Internet browsers that will replace the "-ing" on any site with an 'n. Developed by Popeyes' digital agency Campbell Mithun, it allows users to alter their Web browsing in an entertaining way. ...Read the whole story

  • Yahoo Pulls Plug On Livestand Tablet App

    Only six months after introducing a personalized news aggregation app to the iPad, Yahoo announced its intention to discontinue the Livestand project. Regardless, the company claims that it is pursuing a mobile-first strategy. ...Read the whole story

Facebook's Missing Data For Marketers

With 900 million users generating billions of monthly page views, it is no wonder that Facebook (for now) is the top seller of display advertising. That generates a fantastic among of data that is critical for ...More

  • Halfway To Oblivion - Or Salvation?

    Seven years ago, amid flying spittle and other signs of deep agitation, a notorious crank predicted the end of network television by 2020. Audience hyper-fragmentation, DVR ad avoidance, online competition and the immutable law of supply ...More

  • Understanding the Cost-Per-Engagement Ad Model

    When paired with strong audience targeting, the CPE model can be extremely powerful in comparison to traditional banner ads. Even better, advertisers pay only when users engage, taking a sizeable chunk of risk out of the ...More

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