• WPP Accelerates Digital Roll-Up, Adds Major Stake In Acceleration by Steve McClellan

  WPP has acquired a majority stake in the parent companies that own digital marketing services firm Acceleration. WPP has purchased or agreed to buy four digital shops in the last four weeks. ...Read the whole story

• Aegis Continues To Bolster iProspect, Expands Presence In China, France by Joe Mandese

  Aegis Group, which has agreed to be acquired by Asia's biggest agency holding company, Tokyo-based Dentsu, continues its own expansion into Asia, announcing a deal this morning that will dramatically accelerate its iProspect network across China. The deal includes a majority stake in a new joint venture with China's Beijing Adsit Technology Co. to form iProspect China. ...Read the whole story

• Vibrant Expands Support To Brand, Mobile Viewable Ads by Laurie Sullivan

  Vibrant Media, the contextual advertising company behind in-text advertising, will expand its services to support full-page brand advertising and mobile ad units. It begins this fall with offerings for the Apple iPad, followed by iPhone and Android, and then other tablets. ...Read the whole story

• Study Finds 'Viewability' Matters In Search Too, Above-The-Fold Performs Above Average by Joe Mandese

  At a time when the "viewability" of display ad impressions is taking center stage on Madison Avenue, a new report suggests it is equally significant for search advertising. The report, which is being released this morning by search engine optimization firm Conductor, concludes that "millions of dollars in brand value are lost when brands fall below the fold in search engine results." ...Read the whole story

• Email: Open Rates Down, CTR Trend Up by Gavin O'Malley

  Unfortunately for email marketers, open rates continue to trend down from an average of 21.3% in 2009 to 19.9% through the first quarter of this year. On the upside: click-through rates averaged 5.4% in 2011 and 2012 -- up from a 2009 average of 4.5%, per Silverpop. ...Read the whole story

• Tablets To Lead Mobile Advertising In 2014 by Mark Walsh

  A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years as a result of their larger screen and the more immersive media experience. The Yankee Group study forecasts tablets will account for 53% of mobile ad dollars in 2014 compared to 47% for mobile handsets. ...Read the whole story

• Survey: Strong Demand For Next iPhone by Mark Walsh

  The iPhone has not lost its hold as an object of desire for mobile consumers. Early interest in purchasing the next-generation iPhone is much higher than for any previous iPhone model. There is also an uptick in demand for Samsung phones. ...Read the whole story

• NAD: Testimonials On Pinterest Require Disclaimers by Wendy Davis

  Marketers that post photos to Pinterest must make the same disclosures as in more traditional forms of advertising, the Better Business Bureau's National Advertising Division has ruled. ...Read the whole story

• TagMan Management Identifies Multichannel ROI, Risks by Laurie Sullivan

  As TagMan prepares to introduce a mobile application tag management tool, the company will release findings Tuesday from Forrester Consulting that identify risks and rewards in tag management strategies. ...Read the whole story

• Jumptap Names Yahoo Veteran As COO by Mark Walsh

  Mobile ad network Jumptap has named former Yahoo executive Frank Weishaupt as its first COO. ...Read the whole story

• Online, Retail 'Distribution' Emerge As Strongest Global Ad Categories by David Goetzl

  A broad category, which includes retail and online shopping, saw the largest growth in global ad spending in the first quarter, Nielsen data shows. Known as "distribution channels," the category posted 10.4% growth year-over-year, even as the euro crisis and other economic headwinds persisted. ...Read the whole story

• Coupons.com Launches Brandcaster Retail For Small Biz by Erik Sass

  Coupons.com is working to increase adoption rates among local businesses with the launch of Brandcaster Retail, an online self-service platform that helps retailers create digital coupon galleries on their Web sites. ...Read the whole story

• Zite Expands Publisher Program by Mark Walsh

  Zite has enhanced its publisher program with the addition of the "Chicago Tribune," Cult of Mac, "Entrepreneur," Hearst Magazines Digital Media, the "International Business Times," "Los Angeles Times," and IDG titles "Macworld," "PC World" and "TechHive." ...Read the whole story

• DMA Launches Coalition To Lobby Congress About Ecommerce Taxes
• Bennett To CMO, Netflix
• Discovery International Says 'Yes' To Social TV App

Recent Most Read Stories

• Google Plans To Transition Brands Into Content-Driven Advertising
• Mobile Ad Results In Line With Rich Media
• Google Revamps AdMob Network
• USA Network Embraces Multiplatform, 2-Screen Engagement
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Ford, Jeep, Chevy Top Digital Auto Brands
• Mozilla Puts Cookie-Blocking On Hold
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• Weather.com Develops Real-Time Data Ad Targeting
• 'Geo-Conquesting' Drives Higher Mobile Click Rates

Previous Issues

• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
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