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SEOmoz Acquires Twitter Tool, Confirms Social-Search Alliance
Software company SEOmoz's acquisition of Twitter analytics company Followerwonk signals the significance of social on search engine optimization. The tool aims to help users analyze followers, locations and tweets to optimize posts. ...Read the whole story
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Excessive Online Ads Curbed By Metric Standard
An oversupply of inventory is weighing down the online ad industry and stalling growth, per comScore. CEO Magid Abraham advocates a validated impression standard for the industry to bring supply and demand into great alignment. ...Read the whole story
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Brands Could Benefit From Google Email Search Feature
A Google feature that serves up related emails in search engine query results could build closer ties between brands and customers. The company recently began testing the ability to read messages in a search browser when signed in. Keywords in the search query trigger the email content. ...Read the whole story
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DOJ Approves Alliance Between Verizon, Cable Companies
The Department of Justice has approved a controversial marketing alliance between Verizon and four cable companies. Regulators from the FCC are expected to sign off on the deal as well. ...Read the whole story
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Study: More Users Clicking Ads, Rise In M-Commerce Comfort
When it comes to accessing mobile content, people are most frustrated by the connection speed of their devices and ability to find what they're looking for, according to Adobe's 2012 mobile consumer survey. The study also found that about 40% of mobile users have clicked on ads, and Android phones are the most popular across age groups. ...Read the whole story
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