Some teachers remain hesitant to adopt digital textbooks, but there are signs of a gradual shift. While 36% of SodaHead.com community members nationwide want the shift to e-books in the classroom, 28% are for the switch, and 36% are ready for e-books to move into some classrooms. ...Read the whole story
IAC's operating unit CityGrid has acquired Felix, a pay-per-call company focused on performance marketing. The company will operate as an independent business within the CityGrid unit, which includes Citysearch, Insider Pages, Urbanspoon, and CityGrid Advertising Network. ...Read the whole story
Conde Nast is making an undisclosed investment in cloud-based ad platform Flite, which it will also use to deliver rich media ads across its magazine Web sites. ...Read the whole story
Ad spending on mobile messaging will reach $7.4 billion by 2017, fueled by a surge in location-based SMS text ads, according to a new forecast by U.K.-based Juniper Research. ...Read the whole story
Given the difference in how people use tablets from smartphones -- and the rise of share data plans -- it appears that AT&T is ending subsidized pricing for tablets. ...Read the whole story
Consumer advocates Public Knowledge and Free Press say that AT&T's decision to restrict FaceTime for subscribers on older plans violates a neutrality rule. The telecom confirmed late last week that it will only allow consumers to use the app on its 3G mobile network if they subscribe to the new shared data plans. ...Read the whole story
Geo-based POS data together with local-targeting capability embedded in some digital media platforms can be an ideal combination to achieve effective geo-based campaigns. ... ...More
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