• Microsoft To Google: 'Bing It On' by Laurie Sullivan

    Microsoft rolled out the "Bing It On" campaign to challenge Google at search after an independent study found that people prefer Bing over Google two to one. While the campaign will span television, online and mobile, Microsoft also plans to take the fight into its retail stores. ...Read the whole story

  • Ogilvy, IBM Partner To Strengthen e-Commerce Ops by Steve McClellan

    WPP's Ogilvy & Mather has forged a new partnership with longtime ad client IBM giving the agency access to a suite of analytics and cloud-based tools for its e-commerce operation eCommerce@Ogilvy. ...Read the whole story

  • Twitter To Top Facebook In Mobile Ad Revs by Mark Walsh

    Facebook isn't ramping up its mobile ad revenue fast enough to keep up with Twitter. A new eMarketer forecast projects the microblogging service will take in $129 million in U.S. mobile ad revenue this year compared to $72 million for Facebook. Twitter's rollout of new ad products, especially Promoted Tweets, has made the shift to mobile display advertising relatively simple. ...Read the whole story

  • Adobe Social Debuts To Enhance Brand Analytics by Gavin O'Malley

    Adobe just debuted a new service, which it promises will give brands all the data and tools necessary to execute mature social strategies. Part of its Digital Marketing Suite, Adobe Social is a combination of analytics-heavy social listening, management and publishing tools. ...Read the whole story

  • Neiman Marcus, Visa Team On Fashionable Mobile Service by Mark Walsh

    Department store Neiman Marcus is teaming with Visa to launch nmbuzz, which delivers special offers, fashion news, and sneak previews to shoppers on their mobile devices. ...Read the whole story

  • Amazon Unveils New Kindle Fire HD, 'Paperwhite' E-Reader by Mark Walsh

    Amazon on Thursday announced new versions of its Kindle Fire tablet including a larger model designed to better compete with Apple's dominant iPad. The company also debuted an upgrade to the original Kindle Fire and new illuminated e-reader to counter Barnes & Noble's glow-in-the dark Nook model. ...Read the whole story

  • McAfee Sued For Marketing 'Scareware' by Wendy Davis

    Antivirus company McAfee has been hit with a potential class-action lawsuit for allegedly duping Web users into purchasing "Registry Power Cleaner" software. ...Read the whole story

  • Datalogix Acquires Connection Engine by David Goetzl

    Datalogix, which aims to link digital media exposure with customer purchasing data, has acquired Connection Engine, a firm with expertise in multiple areas of email marketing. ...Read the whole story

  • Premium Video Viewing Soars by Wayne Friedman

    More long-form premium TV and movie content continues to get heavy play from online consumers. Premium video content -- movies, TV and sports programming -- now account for more than 60% of total time Internet users spend watching video online. ...Read the whole story

Knowing Your Place In The Digital Age by George Simpson

In a wonderfully thoughtful piece in iMedia this week, Jim Nichols, Vice President of Branding at ROI DNA, gives "7 reasons people think you're too ... ...More

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