Publishers, agencies and advertisers want to tap into real-time bidding and programmatic ad buying, but a disconnect separates perception, expectations and a realistic understanding … Read the whole story

A new Macquarie study shows that engagement on Facebook remains strong, but it confirmed the shift to mobile use that has left the company … Read the whole story

Small businesses want to use mobile technology if it automates process and provides secure benefits to customers. Many typically invest about 5% of their … Read the whole story

ReDigi, a start-up that offers people a way to sell "used" iTunes tracks, asked a federal judge in New York to throw out a … Read the whole story

To compete in a crowded field of social listening and "influencer" ID services, a start-up named Little Bird has raised $1 million. Formerly known … Read the whole story

Brands like Dove, Wrigley and Energizer are increasingly building mobile into integrated campaigns. Helping to power that capability for these and other clients is … Read the whole story

Discovery has signed Lexus to sponsor a "Winged Planet Plus" app. The iPad app works along with the eponymous Oct. 6 TV special co-produced … Read the whole story

The popular audio recognition app continues its transformation into a "second screen" app for TV in this partnership with MLB to activate any of … Read the whole story