Nielsen is approaching an "inflection point" in terms of the ad industry adopting its Online Campaign Ratings (OCR) as the currency for online advertising … Read the whole story
Microsoft's investment in Adchemy is proving that search intent could become the most important signal in online advertising. The company led a $61 million … Read the whole story
Clothing might not seem the likeliest product category when it comes to mobile shopping. But new data from Spotzot, which operates a platform powering … Read the whole story
The world recently became smaller for RocketFuel and its U.S. brand clients after the company inked a deal in Japan with cyber communications inc., … Read the whole story
Apple is expected to up the ante in the tablet wars when it unveils the iPad Mini at a press event on Tuesday in … Read the whole story
In the realm of social media, do liberal Democrats make better brand advocates than conservative Republicans? In the run-up to the presidential election, Pew … Read the whole story
Analytics company KISSmetrics has agreed to settle a class-action lawsuit by promising to avoid using ETags or other "supercookies" to track people online without … Read the whole story
Because of the near absolute freedom of political speech, politicians are free to fill the airwaves with lies. Some are trivial, some are shocking, … Read the whole story