• Nielsen Chief: GroupM Pushing XCR As Cross-Platform Ratings Standard, Asserts It's A Fait Accompli by Joe Mandese

  Nielsen is approaching an "inflection point" in terms of the ad industry adopting its Online Campaign Ratings (OCR) as the currency for online advertising buys and it is getting "significant uptake" on its recently launched Cross-Platform Campaign Ratings (XCR), with WPP's GroupM once again pushing the industry toward a new media currency, Nielsen CEO David Calhoun said this morning during a quarterly earnings calls with analysts. "If GroupM's early runs are indicative, I don't think the others will even hesitate," Calhoun said. ...Read the whole story

• Adchemy, Microsoft Find Intent Signals Key For Online Ads by Laurie Sullivan

  Microsoft's investment in Adchemy is proving that search intent could become the most important signal in online advertising. The company led a $61 million investment in 2011, agreeing to a partnership that supports brands running Bing Ads. ...Read the whole story

• Clothing, Consumer Electronics Draw Mobile Shoppers by Mark Walsh

  Clothing might not seem the likeliest product category when it comes to mobile shopping. But new data from Spotzot, which operates a platform powering mobile coupons, says women's and men's apparel were the most popular categories among mobile browsers. ...Read the whole story

• Rocket Fuel Takes U.S. Brands Into Japan Via CCI Deal by Laurie Sullivan

  The world recently became smaller for RocketFuel and its U.S. brand clients after the company inked a deal in Japan with cyber communications inc., a wholly owned Dentsu subsidiary. The deal supports media buying for U.S. companies in more than a dozen countries. ...Read the whole story

• Expectations High For Ads On iPad Mini by Mark Walsh

  Apple is expected to up the ante in the tablet wars when it unveils the iPad Mini at a press event on Tuesday in San Francisco. The small version of the original Apple tablet will stand as a more direct competitor to Amazon's Kindle Fire and Google's Nexus 7. ...Read the whole story

• Democrats Beat Republicans As Social Media Political Advocates by Gavin O'Malley

  In the realm of social media, do liberal Democrats make better brand advocates than conservative Republicans? In the run-up to the presidential election, Pew says Dems report more "liking" reports. ...Read the whole story

• KISSmetrics Settles Supercookies Lawsuit by Wendy Davis

  Analytics company KISSmetrics has agreed to settle a class-action lawsuit by promising to avoid using ETags or other "supercookies" to track people online without first notifying them. ...Read the whole story

• Tremor Taps Meredith's Wiener As President

Recent Most Read Stories

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• Marketers Should Tailor Specific Pitches To Tablet, Smartphone
• Good TV Content Trumps All, Trad TV Or Streaming
• The Whole Story - How Social Media Is Used
• DigitasLBi, Razorfish Tap Execs For Global Ops
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• MediaVest Database Charts Brand Experience, Social Media Impact
• Discovery Launches TestTube.com, Ups Digital Video Involvement

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