by Laurie Sullivan
A technology originally designed to help Google DoubleClick and ad servers supply content on a publisher's site can now automate marketing tasks. Machine-to-machine (M2M) … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
The Bulging Bicep Gym in Stamford Conn. terminated the membership of Barnard Fife, a resident of nearby Darien, when it was determined that Fife … Read the whole story
by Gavin O'Malley
Portraying a difficult business climate for premium Web publishers, The New York Times Company said third-quarter digital ad revenues declined 2.2% to $44 million. … Read the whole story
COMMENTARY
by Scott Fitzgerald
If you're a CMO and you can't explain your digital advertising metrics strategy in a paragraph or less, you're in trouble. Read the whole story
by Steve McClellan
Like many companies, Colgate-Palmolive's mobile marketing strategy isn't where it should be, given consumers' rapidly growing usage of mobile platforms, says Jack Haber, C-P's … Read the whole story
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by Mark Walsh
Yahoo confirmed its acquisition of the 10-person team behind mobile recommendation app Stamped. The deal, first reported by Mashable, signals the Web portal's efforts … Read the whole story
by Laurie Sullivan
Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday … Read the whole story
by Wendy Davis
A Michigan resident is preparing to ask a federal appeals court to reinstate his privacy lawsuit against Pandora, court records show. The allegation: Pandora … Read the whole story
by Mark Walsh
MediaPost recently spoke with Sami Hassanyeh, vice president of AARP's digital strategies and operations, about the group's efforts to expand its media properties across … Read the whole story
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by Joe Mandese
Fueled by community dialogue surrounding political discourse, the Huffington Post estimates it will post its 200 millionth reader's comment sometime early tomorrow. Read the whole story
by Steve Smith
A new study of shoppers and their holiday plans suggests that enthusiasm for mobile payment may be weaker than some suspect. And when it … Read the whole story