by Laurie Sullivan
Forrester Research has released a method for benchmarking a company's "mobile maturity," as campaign budgets continue to rise. The guidelines are intended to help … Read the whole story
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by Steve McClellan
Marketing services and consulting company Sapient reported a 10% revenue gain in the third quarter to $288.4 million on an 11.4% profit gain to … Read the whole story
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by Laurie Sullivan
Premium content publishers are the best media for brand-focused advertising campaigns -- even better than social sites like Facebook. Some 63% of marketers believe … Read the whole story
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by Gavin O'Malley
Boding well for the holiday season, new data shows that online retail shopping remained strong in the third quarter of the year. Year-over-year, online … Read the whole story
by Mark Walsh
Facebook ad partner Optimal has made public analytics data relating to its iPhone 5 users. Optimal recently said Facebook is making from 20 to … Read the whole story
by Wendy Davis
A judge has dismissed a potential class-action lawsuit alleging that Citibank violated a consumer protection law by texting a user to confirm that he … Read the whole story
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by Mark Walsh
Sell-side platform AppNexus has named former top AOL ad executive Lynda Clarizio as EVP, corporate development and operations. Read the whole story
by Joe Mandese
Longtime Publicis media chief Jack Klues -- one of the most powerful and highest-paid media executives on Madison Avenue -- will retire as CEO … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Kudos to DC, home of Superman, Batman, Swamp Thing, and more recently the daring reboot of its entire superhero line of comics in an … Read the whole story
COMMENTARY
by Samuel Rosen
You may or may not have noticed Instagram's announcement that it launched profile pages for a select number of users and brands this week. … Read the whole story