Pivotal Research Group's Brian Wieser points to factors including flat ad spending overall, a slowing shift of ad dollars to digital, and the stronger negotiating position of advertisers in digital media as evidence that display advertising's prospects are poor. ...Read the whole story
IgnitionOne released support for Facebook Exchange in its Digital Marketing Suite on Thursday. The function adds cross-channel capabilities, from search to display to social, supporting what some call a hybrid ad model. ...Read the whole story
Web- and mobile-ready retailers can expect an upbeat holiday shopping season. In line with other estimates, Forrester predicts the coming holidays to generate $68.4 billion in domestic online sales -- a 15% increase year-over-year. ...Read the whole story
Media buyers and publishers continue to struggle with bot nets, fraudulent clicks and mechanical thieves stealing impressions. RadiumOne execs call it "pixel jacking" -- using a pixel to create fraud on the Web, the "land of the new pirates." ...Read the whole story
More than half (52%) of smartphone owners are looking up health information on their devices, compared to just 6% of regular cell phone users, reports Pew. Exercise, diet and weight apps are the most popular types of health apps. ...Read the whole story
A proposed class-action settlement that would require Facebook to allow minors to permanently opt out of "sponsored stories" should be rejected, two advocacy groups argue in new court papers. ...Read the whole story
Nielsen Global AdView Pulse says for the first half of 2012, telecommunications increased spending by 7.9% -- the biggest category gain -- with the largest pushes in Latin America, up 32.5%, and the Middle East & Africa, 28.3% higher. Overall, Nielsen says advertisers continue to spend "cautiously" with budgets up 2.7% to $266 billion. ...Read the whole story
Just Ask Nate
Nate Silver, the nerdy economist and 'New York Times' blogger, apparently used big data algorithms to correctly project the presidential vote in all 50 states ... ...More
Given how discovery has shifted from search to social, brands and marketers must devise a way to build a lasting tie with consumers. ...More
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