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by Joe Mandese
Following an earlier downward revision of his outlook for the major agency holding companies due, in part, to the effects of Hurricane Sandy, an … Read the whole story
by Steve Smith
Young adults between the ages of 18 and 34, dubbed 'Generation C' are using mobile devices aggressively to shop, make purchases and especially to … Read the whole story
by Laurie Sullivan
Omnicom's search group began using Autonomy's Optimost Campaign platform earlier this month to manage parent company Hewlett-Packard's search engine marketing efforts. Read the whole story
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by Gavin O'Malley
Epsilon parent Alliance Data Systems on Friday said it has agreed to buy digital marketing services agency Hyper Marketing for $460 million. Read the whole story
by Mark Walsh
Groupon's stock has fallen a whopping 86% from its IPO price of $20 a year ago on increasing investor concern about its core business … Read the whole story
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by Erik Sass
While their numbers vary somewhat, due to the inclusion or exclusion of certain channels, like direct marketing, the figures from Kantar, ZenithOptimedia, Nielsen and … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The presidential election was an electoral drubbing for the Romney campaign, a repudiation for the Republican Party, a humiliation for Karl Rove and his … Read the whole story
COMMENTARY
by Brian Wieser
The health of premium web advertising has been permanently damaged in recent years. It's not dead yet, but the trend seems irreversible. The effects … Read the whole story