The Marketing Services & Technology sector accounted for nine of the 30 largest deals of the year, with 458 transactions valued at more than $20 billion -- up 67% for volume and 36% for value, respectively, compared with 2011. ...Read the whole story
Citing recent feedback from marketers on its mobile and news feed ads, as well as its "ability to leverage third-party data" through the Facebook Exchange and its custom audiences platform, J.P. Morgan this morning raised its price target for Facebook 21% to $35 per share from $29 previously. ...Read the whole story
Launched just 18 months ago, Fab.com, the online design store, has amassed 10 million members already and posted 600% sales growth over the last year. Mobile has played a major part in its rise. ...Read the whole story
Pepsi is courting user-generated content to craft an intro video for Beyonce's halftime performance at the Super Bowl this year. ...Read the whole story
The Internet service provider Embarq has prevailed in a long-running lawsuit accusing it of violating wiretap laws by partnering with the controversial behavioral-targeting company NebuAd. ...Read the whole story
App and data manager TigerLogic just agreed to buy mobile app publisher Storycode in a deal valued at about $7.3 million. ...Read the whole story
Aside from the benefit of an audience growing at an unprecedented rate, mobile video has proven to be vastly more effective than its online counterp ... ...More
In 2013, we'll see the next wave of social bring brands to a new level of consumer engagement. Our predictions are designed to help marketers ... ...More
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