by Mark Walsh
NPD Group has released a new mobile study that finds leading companies like Facebook, Google and Pandora altering their business models as more people … Read the whole story
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by admin
Professional networking site LinkedIn on Thursday reported revenue increased 81% in the fourth quarter, fueled by strong growth across all three of its key … Read the whole story
by Laurie Sullivan
Marketers expect quirky idiosyncrasies in multichannel brand campaigns to produce the most disruption to strategies as a result of the U.S. Postal Service stopping … Read the whole story
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by Gavin O'Malley
As far as Twitter advertising goes, Promoted Tweets that appear in response to user search queries are considerably more effective than less targeted Promoted … Read the whole story
by Laurie Sullivan
Thomvest Ventures, a venture capital group headed by founder and managing director Peter Thomson, led DataXu's $27 million venture funding. DataXu is now focusing … Read the whole story
by Wendy Davis
The industry group Association of National Advertisers says the Internet Corporation for Assigned Names and Numbers should give marketers more protection for their brand … Read the whole story
by Mark Walsh
Zite released an updated version of its personalized new reader app for iOS devices. Among the new features, Zite 2.1 allows users to see … Read the whole story
by Erik Sass
The New York Times Co. announced that total revenues increased 5.2% from $547 million in the fourth quarter of 2011 to almost $576 million … Read the whole story
COMMENTARY
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Last year, Chrysler won the Super Bowl with a powerful, head-turning spot that seemed to sneak up out of nowhere, as opposed to those … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Apparently there is enough of a correlation between tweets about TV shows and actually watching those shows for Twitter to fork over about $80 … Read the whole story