• We Are Social Taps Gilbert To Handle New Paid Media by Gavin O'Malley

  London-based social media agency We Are Social has hired David Gilbert, former sales and client services director at TBG Digital, to head up a new paid media offering. The offering will provide planning and buying media across relevant social platforms, including Facebook, Twitter, LinkedIn and Tumblr. ...Read the whole story

• Brands: Beware Of Ad Networks Supporting Pirated Content Sites by Laurie Sullivan

  Advertising networks need to do a better job of protecting brands like General Motors, Honda and Lenovo against serving ads on ad-supported Web sites that distribute pirated content, such as movies and music. Yahoo's Right Media and British firm Propellerads.com have been cited as major providers to infringing sites. ...Read the whole story

• CBS' Digital Super Bowl Coverage Ratchets Up Tech, Social by Mark Walsh

  CBS spent a year planning its second-screen Super Bowl offering. Gathering feedback from viewers, it created a digital experience for tablets, laptops and desktop PCs. CBS also came up with its own special twist for the Super Bowl digital experience: four different camera angle options along with the main video feed. ...Read the whole story

• Web Users Pick Up Speed, ISP's DSL Service Sketchy by Wendy Davis

  Internet connections grew speedier last year, per the FCC. The FCC also found that some ISPs are narrowing the gap between the speeds they advertise and deliver, but that significant differences still persist in some cases. ...Read the whole story

• New Mobile Multitasking Defined As 'Distraction Behavior' by Joe Mandese

  Kelly Jones, senior research manager at Microsoft Advertising, said Microsoft has broken down consumer mobile usage into two distinct patterns. ...Read the whole story

• entertainment Tablet, Smartphone Owners Make Better Moviegoers by Aaron Baar

  Although social networks' influence increased among moviegoers between the ages of 35 and 44, it declined among those between 18 and 24. (The younger set, however, is more likely to text, tweet or post right after seeing a movie than the average moviegoer -- 51% vs. 35%). ...Read the whole story

• Weather Channel Brings Climate-Controlled Toyota Background Ad To New Android App by Steve Smith

  Even the ads in Weather Channel's upgraded Android app are climate-controlled and dayparted. Branded backgrounds of Toyota vehicles depict current weather conditions and time of day. ...Read the whole story

• Alphabird Acquires Volt, Will Bolt Video Onto Its Ad Platform

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Previous Issues

• Wednesday, Jun 19, 2013
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