by Joe Mandese
AOL and Publicis' VivaKi unit have completed a year-and-a-half project to research and develop new online video ad units and have come up with … Read the whole story
-
by Gavin O'Malley
The Interactive Advertising Bureau has unveiled five new ad units, which it believes have the potential to accelerate interactive video ad buys, while expanding … Read the whole story
by Wayne Friedman
Moving TV ads to digital video ads increases a brand's recall by 33% -- when running in conjunction with a TV campaign. Brand recall, … Read the whole story
-
by Joe Mandese
Japanese advertising and media giant Dentsu this morning announced an equity investment in online ad exchange OpenX. Terms of Dentsu's investment were not disclosed, … Read the whole story
by Laurie Sullivan
Global online marketing firm The Search Agency will launch the h(Paid) platform for performance-driven online marketers struggling to integrate their strategies, spend and measurement … Read the whole story
-
by Laurie Sullivan
The social landscape will become "radically" different within two years as a result of consolidation and new entrants in the market. Acquisitions will help … Read the whole story
by Mark Walsh
MasterCard on Monday announced the latest expansion of its mobile payment system aimed at streamlining the purchase process in retail stores and online. The … Read the whole story
by Mark Walsh
As consumers divide their attention among multiple devices, media companies and other businesses will continue to play catch-up with offerings that seamlessly span connected … Read the whole story
by Wendy Davis
The Federal Trade Commission and Compete have finalized a settlement calling for the company to either delete or "anonymize" a trove of data collected … Read the whole story
by Erik Sass
Local online advertising revenues for broadcast radio stations and groups will increase 14% this year. Borrell sees total local online ad revenues for radio … Read the whole story
COMMENTARY
by Chris Johnson
As a relatively new market and one that has evolved considerably over the past 12 years, performance marketing is now in a position to … Read the whole story