eBay has rebranded Shopping.com to the eBay Commerce Network in an effort to build out a lead-generation advertising network. Shopping.com has evolved from a … Read the whole story
Facebook has unveiled new software that provides a more immersive and immediate experience for people using Android phones. Facebook CEO Mark Zuckerberg explained that … Read the whole story
Mobile local media advertising is poised to soar in the next four years. It is forecast to hit $9.1 billion in 2017 from $1.2 … Read the whole story
As consumers get cozier with digital services -- and those services continue to improve -- major differences are emerging in the time they spend … Read the whole story
Publishers Clearing House has revamped its Facebook Superfan program, adding video and other features to make it more social and interactive to encourage sharing. … Read the whole story
Web measurement company comScore suffered a major defeat in court this week, when a federal judge ruled that consumers who are suing the company … Read the whole story
Mobile ad network Jumptap said Thursday that its U.S. monthly reach had grown 28% to 171 million since quietly launching a real-time bidding platform … Read the whole story
If you're not exploring native advertising, you run the risk that your inventory will be commoditized in the long term. Will Price, CEO of … Read the whole story
I was reading a press release yesterday that included the phrases world-class; highly respected; global leadership; award-winning; innovative platform; new patent-pending capabilities; around the … Read the whole story