Apps are now powered by Bing. Microsoft has turned the search engine into a platform by opening its application programming interface, allowing developers to … Read the whole story
Mobile ad revenue worldwide increased sharply last year, rising 82.8% to $8.9 billion from $5.3 billion in 2011. Growth was highest in North America, … Read the whole story
Continuing its U.S. buying spree, Tel Aviv-based Matomy Media Group has acquired Fort Myers, Fla.-based mobile affiliate network MobAff. The Israeli digital ad shop … Read the whole story
Ampush is the latest firm to join the select group of Facebook ad partners known as Strategic Preferred Marketing Developers (sPMDs). The designation applies … Read the whole story
Apple has been wavering on whether to integrate near field communication in its phones and tablets for years. Now evidence emerges from the U.S. … Read the whole story
Laws prohibiting businesses from discriminating against people with disabilities don't apply to Web sites such as eBay, the company argues in new court papers. … Read the whole story
On the heels of filing for a $65 million IPO, YuMe is rolling out a multiscreen "Household Targeting" program this week to help brands … Read the whole story
Colin Kinsella has been named CEO, Mindshare North America. Kinsella, former North American CEO at Publicis Groupe's Digitas, replaces Antony Young, who is taking … Read the whole story
- COMMENTARY
It's time we put to bed the misconception that SMS-based marketing is spam. SMS-based promotions offer a simple yet targeted marketing solution that delivers … Read the whole story
