Wall Street traders have their "Bloomberg terminals" and now Madison Avenue's have their AdFin dashboards. Taking yet another page out of the financial industry's … Read the whole story
The Internet standards group World Wide Web Consortium said on Tuesday that it intends to move forward with an online privacy initiative, despite the … Read the whole story
With nearly a third of its 300 million monthly users accessing its calling and video chat service via mobile devices, Skype is ramping up … Read the whole story
Mobile ad network Millennial Media on Tuesday announced the launch of its own mobile ad exchange in partnership with real-time bidding (RTB) platform AppNexus. … Read the whole story
In an ironic twist in the rapidly evolving programmatic audience-buying marketplace, publishers are poised to start pooling their unsold audience impressions into consortia that … Read the whole story
Flurry jumped into the RTB arena earlier this year with the launch of its own real-time exchange for in-app ads. Fashionistas and food and … Read the whole story
Google has updated its Android Wallet app, allowing consumers to send money, store loyalty cards, save money through offers, and view commerce activities related … Read the whole story
In an innovative move to expand ad targeting by one of the top international search engines outside the U.S., Yandex has added look-alike audience … Read the whole story
On the heels of a $40 million investment, Shazam has named Kevin McGurn as its new chief revenue officer. Effective immediately, McGurn's mission will … Read the whole story
Since its official debut in 2011, Crowdtap has achieved solid traction with its "brand-to-fan" connector and influencer marketing strategy. With the help of partners … Read the whole story
Radio broadcasters are making moves in the digital space, with a new digital marketing partnership from Radio One and a rebranding of Katz Media … Read the whole story
PubMatic's move to create a marketplace for publishers to partner and collaborate on their own re-aggregated audience-selling represents another surprising, yet inevitable, development in … Read the whole story