LinkedIn over the weekend issued a post aimed at allaying security concerns around its new Intro service, which adds LinkedIn profile data to the … Read the whole story
Nielsen on Monday announced a new SDK (software development kit) that will allow it to track TV viewing on smartphones and other devices along … Read the whole story
Samsung's got a basketball jones. The U.S. arm of the Korean electronics giant and the NBA on Monday announced a wide-ranging partnership that will … Read the whole story
In another defeat for TV broadcasters, an appellate court in Boston has rejected Hearst's request to expedite its attempt to shut down Aereo. Read the whole story
Keeping the focus on content, Netflix just roped CBS Corp. into a licensing deal to carry all eight seasons of the Showtime series "Dexter." Read the whole story
Fraudulent impressions don't seem to get much attention these days -- not even after brand marketers realize they have plunked down huge sums to … Read the whole story
A new form of native advertising has become available to search engine marketers. Linking content to CAPTCHAs, the brand can tie in the Completely … Read the whole story