Facebook formalized its expected leap into video advertising this morning with a company announcement that audio-off, auto-playing video spots will run in some user … Read the whole story
Mediahub/Mullen has created a partnership with demand-side platform and data management firm OwnerIQ, the companies said. The agency is keenly interested in honing its … Read the whole story
U.S. advertisers have already spent nearly 50% more on paid-search ads in 2013 compared with the previous year, with click-through rates rising 14.1%. Mobile … Read the whole story
Yahoo on Monday announced that demand-side platforms (DSPs) MediaMath, DoubleClick Bid Manager, and The Trade Desk, Inc. have integrated as launch partners with its … Read the whole story
Google has acquired military robotics maker Boston Dynamics, but it's one of many such companies during the past year. As diversification becomes important for … Read the whole story
U.S. mobile advertising will more than double to $9.6 billion in 2013 from $4.36 billion last year, according to the latest forecast from eMarketer. … Read the whole story
Only a couple of months old, Giant Spoon, the agency start-up founded by some of the former senior team of Omnicom's OMD unit, has … Read the whole story
Aereo says in court papers filed late last week that it "has a direct interest" in FilmOn X's appeal, given that any appellate decision … Read the whole story
Aided by $17 million in fresh grants, NPR is embarking on a major digital change. As part of the broader effort -- which will … Read the whole story
Instead of competing over Olympic coverage, Yahoo and NBC Universal are teaming up next year to offer live streaming and digital video highlights of … Read the whole story
TargetSpot, which operates a digital radio ad network, has merged with Radionomy, which operates a platform for digital radio broadcasters and producers, to form … Read the whole story
Data-driven traveler ad platform Sojern is expected to Tuesday announced it has raised $10 million in Series C funding. The round of funding was … Read the whole story
Last week, Instagram announced a direct-messaging feature called Instagram Direct, enabling users to share photos and videos with selected friends directly versus everyone following … Read the whole story
Moving customers into mobile programs allows retailers to market and gather data across platforms. With multiple touch points you can engage customers with both … Read the whole story