Continuing its month-long NewFront parade, AOL.com on Tuesday is expected to roll out out a new video strategy, along with a slate of new … Read the whole story
As part of a broader effort to surface more relevant content and insights for users, advertisers and data addicts, Twitter has agreed to buy … Read the whole story
Netflix, Facebook and Wordpress are among a host of outside companies that are siding with Google in a dispute about whether the company should … Read the whole story
Marketers have high expectations for mobile advertising, but investments still trail the media's potential. Most marketers still don't see great performance and have difficulty … Read the whole story
Siding against Yahoo, a judge rejected the company's request that a small business post a bond before proceeding with its false advertising case. Yahoo … Read the whole story
In-app ads have risen to the top of a mobile marketer's to-do list, but MoPub thinks app developers don't have access to enough data … Read the whole story
Promoting new TV shows can't be just about social media impressions and engagement. Maybe that goes double for original shows running on Internet video … Read the whole story
If you simply count ads and attribute them to a purchasing channel then programmatic platforms had a very very good year in 2013, according … Read the whole story