What's next for Facebook now that it has facilitated nearly every virtual connection possible? Connecting people in the real world. Facebook plans to add … Read the whole story
Kenshoo, known for predictive media optimization technology, said Thursday it will link-up with IBM to deliver search marketing campaign management to clients, such as … Read the whole story
Nielsen on Thursday said it's launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the … Read the whole story
A coalition of broadcasters is asking the Supreme Court to reject Aereo's contention that its service merely offers consumers the equivalent of an antenna-DVR … Read the whole story
Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. They includes the … Read the whole story
Giving its clients additional data on consumer behavior both on and offline, Salesforce on Thursday announced a partnership with Datalogix, a Big Data company … Read the whole story
Amazon's Fire TV set-top invite users to name a title and actor, and, if Amazon Prime has it, it will display. But since the … Read the whole story
More data of all sorts continues to pile on for TV shows. What it all means depends on: 1) The kind of network; 2) … Read the whole story