The Publicis Groupe agency network collected a total of 12 Media Lions including three silver and nine Bronze awards, more than any other single … Read the whole story
WPP ad-marketing research unit Millward Brown has acquired marketing strategy consulting firm EffectiveBrands. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy … Read the whole story
In a significant win for Hulu, a federal judge ruled today that a group of consumers who are suing the company for alleged privacy … Read the whole story
For the third year in a row, Omnicom Media Group has collected the most medals in the Media Lions category among the media agency … Read the whole story
While a clear majority of marketing execs (78%) expect digital and mobile technologies -- and analytics -- to transform their businesses over the next … Read the whole story
Facebook on Tuesday unveiled Slingshot, its latest stand-alone app for sharing of photos and brief videos with friends. If that sounds familiar, the social … Read the whole story
AOL's Adap.tv on Tuesday launched a new video series dubbed TEG Talks, a play on the popular TED Talks. The talks are given by … Read the whole story
Even for the most passionate search marketers, Google Tag Manager (GTM) is low on the list of topics to get excited about. But I … Read the whole story
Two hot topics swirling around the media industry today -- cross-platform measurement and programmatic buying -- were front and center at the recent ARF … Read the whole story