Omnicom Media Group has signed a $200 million per year deal with iHeartMedia, formerly known as Clear Channel Communications, to develop customized media programs … Read the whole story
The venture will combine the assets of Edelman content and experiential subsidiary Matter with those of a branded content specialist firm that UTA helped … Read the whole story
After launching its Audience Network in April with a limited set of partners for testing, Facebook has opened up the ability to run ads … Read the whole story
Teen users under 18 who agree to Facebook's terms -- including provisions relating to "sponsored stories" ads -- are bound by those conditions, the … Read the whole story
Yesmail, the email marketing software arm of Yes Lifecycle Marketing, this week announced the launch of "Trigger Intelligence," a new technology that lets marketers … Read the whole story
Dentsu, a Tokyo-based advertising and public relations company, on Tuesday announced it has partnered with Turn, a digital tech company with both a demand-side … Read the whole story
As Instagram seeks to cement its position as a top digital platform, the photo-sharing network has found its first Chief Operating Office in Marne … Read the whole story
Twitter has filed a lawsuit against the U.S. government, so it can release more information about national security requests. The company wants to publish … Read the whole story
Finding a way to unleash the power of video in social can be essential to your brand's long-term success. In fact, according to Cisco, … Read the whole story
Consumers generate an enormous amount of transaction and interaction data when they research, buy, and discuss products and services. The challenge, however, is that … Read the whole story