Euro-Pro's ads for the Shark vacuum cleaner shouldn't boast it's the "most recommended," when that claim stems from the company's interpretation of online reviews, … Read the whole story
The post-production trade group suggests that clients may not always be getting the most for their money when they use agency post-production services. The … Read the whole story
Lotame, a data management platform (DMP), is upping its cross-device advertising game this week with the introduction of new technology able to link data … Read the whole story
Programmatic video ad platform TubeMogul this week announced it has partnered with Eyeota, a data management firm for marketers across Europe, Asia-Pacific and Australia, … Read the whole story
Visible Measures has announced the addition of native ad capabilities to its demand-side platform (DSP), partnering with native supply-side platforms (SSPs) TripleLift, DistroScale and … Read the whole story
Mobile video ad firm Vdopia's newest Mobile Insights report claims 77% of spending by mobile telecom companies on Vdopia's network took the form of … Read the whole story
A better question might be: How much does Google earn quarterly on paid-search clicks that never convert for brands? One major concern is the … Read the whole story
We're entering a new era in which ordinary objects can be connected to the Internet using sensors and controllers. Such advanced connectivity, often referred … Read the whole story