Just over one year after announcing plans to roll all of its ad tech properties into a single platform, AOL on Tuesday officially announced … Read the whole story
Traditional viewership for long-form video content, such as movies and television on a TV screen, has declined over the past year -- and not … Read the whole story
There is perhaps no greater symbol of the success -- or failure -- of content than the tomato. Produce something bad and your audience … Read the whole story
To engage a wider audience across additional channels, it's increasingly common for TV networks to include social elements in live broadcasts. Tagboard and Hootsuite … Read the whole story
Google this week announced that mDialog inventory has been connected to the DoubleClick Ad Exchange. TV providers will now be able to programmatically sell … Read the whole story
"When we all joined Facebook, we did it for something specific, like connecting with others," Roger Huff, director of social media and digital strategy … Read the whole story
After developing last December's national campaign to promote the Big Ten Network's college sports teams, the TV network is naming Fallon Worldwide as its … Read the whole story
Over the weekend, Malwarebytes Labs discovered a "booby-trapped" ad that infected users simply by loading. The malicious ad -- masquerading as Hugo Boss ad … Read the whole story
To sell more stuff, advertisers need to use all the video options in balance. That means building a base in the places where consumers … Read the whole story