The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager. The move bridges two important trends: the importance of user … Read the whole story
With Nike in tow, Tumblr is rolling out what appears to be its fanciest ad unit yet. Video-based and full screen-sized, the "Sponsored Day" … Read the whole story
Gannett's partnership with application provider ViewLift to develop digital sports video services focuses on streaming sports-related apps, content and entertainment services across smartphones, tablets, … Read the whole story
The fund is called Dentsu Ventures Global Fund I and the Tokyo-based holding company is targeting start-ups in the U.S., Europe and Asia. Total … Read the whole story
The Los Angeles Dodgers and agency R/GA unveiled the LA Dodgers Accelerator with R/GA, which will target promising new companies fostering innovation in the … Read the whole story
Despite their catchy names and early hype, most consumers couldn't name a single live-video app. Yet, among early adopters, Periscope appears to be taking … Read the whole story
Microsoft's Bing and Yahoo made some changes to keep the search partnership "productive." The revised deal gives Yahoo the ability to enhance the search … Read the whole story
While still the steward of brands, marketers have relinquished much of the brand control to the audience they are trying to attract. As a … Read the whole story
Let's all agree to acknowledge the sizable progress made by agencies in getting a firm grip and leadership position in the programmatic space. Read the whole story