Twitter said late Tuesday it will open some of its advertising inventory to Google. The two companies will develop a new attribution model for … Read the whole story
Three-fourths of brand marketers plan to increase their programmatic budgets this year, citing an increase in sales, the ability to personalize ads and the … Read the whole story
Hulu had made a deal with Sony Pictures Television to pick up all 180 episodes of "Seinfeld," representing the first time this series, widely … Read the whole story
A new biometric survey shows that traditional TV commercials are four times more engaging than video advertising on Facebook. The survey says consumers have … Read the whole story
Adobe Systems announced Wednesday that it has acquired dynamic creative technology from Collective. The Tumri platform, which Collective acquired in 2011 and renamed Ensemble, … Read the whole story
The Federal Communications Commission should stay the new net neutrality rules, entrepreneur and Voice over Internet Protocol pioneer Daniel Berninger argues in a new … Read the whole story
Presidential hopeful Rand Paul on Wednesday introduced a measure aimed at killing the new net neutrality rules. Paul, a Republican from Kentucky, criticized the … Read the whole story
The awards, presented by Circulo Creativo in partnership with AHAA: The Voice of Hispanic Marketing, are designed to honor the work of the Hispanic … Read the whole story
COMMENTARYOne step forward. One step backward. Rinse. Repeat. That's what viewability rates have been doing for about a year now. They rise ever so … Read the whole story
- COMMENTARY
In the old days, broadcast networks might count 300 upfront advertisers and 1,000 overall. Facebook has some two million advertisers; Twitter has some 100,000. Read the whole story
