• Not Tonight, Honey, I Have A Headache
    Timing, as they say, is everything. This age-old saying appears to have been completely forgotten in today's digital world: If you ask online publishers and advertisers when is the best time to reach a reader with a promotional message, the answer seems to be "any time." And this, in my opinion, is the most egregious mistake that publishers are making in the way they treat their readers.
  • Winter Is Coming
    I don't watch "Game of Thrones," but I understand it's layered with pessimism. I am an optimist, but am having real trouble ignoring the cold realities of the digital publishing market.
  • The Social Video Truths
    Progressive publishers know that social video is a crucial part of any cross platform content strategy. That being said, all video is not created equal - especially when it comes to social consumption. A recent study by Trusted Media Brands found that 65% of marketers think social platforms are the most important platforms for video campaigns. So, just as one wouldn't shove a VHS tape into a Blu-Ray player, why are many marketers and publishers still trying to cram commercialized destination video into social?
  • Today, I Accept Your Nomination
    For years we have blamed the banner (display) ad for all of our problems. The thing is, the ad banner didn't fail us. We failed it. We were handed a new medium with millions of consumers on day one. We were handed an exciting new ad to sell to advertisers that could instantly transfer a consumer to an advertiser's (online) store. We were selling time travel. Advertisers, while initially skeptical, quickly started writing big checks to buy these display ad banners. Then we screwed it all up. So what's the problem today? Just about everything. In my fantasy of being ...
  • Run, Tim, Run
    In 2009, Tim Armstrong took over AOL and I wrote this column. In light of the Verizon-Yahoo deal, in which Yahoo will be integrated with AOL, it seems newly relevant.
  • Why Citizen Journalism Works For Sports
    Publishers are realizing the benefits of content produced by citizen journalists -- allowing anyone to become a writer and share their passionate point of view. Here are a few ideas to help publishers tap into this important industry trend and increase engagement with this sought-after millennial audience segment.
  • 'Who Does That?'-- A Lesson For All Sellers
    Two weeks ago, I got to spend time with Noel, a former co-worker of mine from the dot-com 1.0 daze. He shared a story that stuck with me enough to write about, because there was a simple lesson in it for all of us selling for a living.
  • Can Micropayments Help The Publishing Industry?
    Micropayments for publishing have been the subject of significant debate for a number of years, garnering a combination of staunch supporters and loud critics. In general, supporters think that micropayments will encourage readers to pay for content that they find valuable.
  • Is Social Key To Innovating Sports Digital Advertising Experience?
    Advertisers and sponsors clamor to be involved with sports, given the unique opportunity for brands to align themselves with the passion fans feel. The sports industry as a whole has evolved to meet the needs of a growing fan base, and advertisers that are hoping to capture fans' attention, in all aspects except one: The digital advertising side still falls short.
  • Finding The Answer In Search
    Eighty-five percent of all digital advertising dollars don't get spent with premium online publishers. Instead, that ad spend goes to just two companies. What makes this so alarming is that the eyeballs are there. Traditionally, that's the issue with any struggling media -- the consumers aren't there -- but that's never been the problem with online publishers. Fraud, non-human traffic and viewability issues are mild symptoms at best. If those issues went away tomorrow, 85% of all digital ad dollars would still not be spent on premium publishers. So what's the problem?
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