• Programmatic TV: Don't Adopt The Mistakes
    The ability to deliver sight, sound and motion is the first reason why TV rules the media stage. The enormous advantage of having less supply for greater demand is the second reason. The third reason is content. Consumers don't binge-watch Web sites, radio or magazines. Only television content can cause that. To their credit, television broadcasters are looking at ways to get even better at selling ads, and programmatic technology has caught their interest. Here is some advice on how to strategically embrace programmatic without adopting the mistakes that can come with it.
  • 7 Reasons Why It Sucks To Be A Publisher
    These days, online publishing has become a tough business. Competition for the reader's attention is fierce, business models are falling apart, trust is eroding -- the list goes on. If you feel like commiserating with fellow publishers at your next networking event, or if you want to explain to your loved ones why you are losing hair prematurely, here is a handy-dandy list of reasons you can cite.
  • VF: Letters Of Betrayal
    Ari Rosenberg revisits a love from his past: Vanity Fair. "I began to read you as if it were the first time all over again. Only this time, it was immediately clear how impossible it would be to ignore the impact the Internet has had on you and on me."
  • Digital Baksheesh
    Ten years ago almost to the day, I had the pleasure of traveling to Egypt with my daughter in celebration of her 16th birthday. Our trip took place well before the Arab Spring unrest, so we had no concerns about safety and had a really enjoyable time.The only annoying aspect of the trip was that, whenever we went someplace that catered to tourists, we were constantly approached by all sorts of people who were looking for ways to make us part with our money. I came to realize that, to the average Egyptian, tourists are nothing more than wallets with ...
  • Another DUI For The IAB
    In 2013 the Interactive Advertising Bureau published its "Native Advertising Playbook" to help drive this growing segment of Internet advertising. The playbook stated, "It is clear that most advertisers and publishers aspire to deliver paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong." Two weeks ago, the Federal Trade Commission pulled the IAB over for driving the industry under the influence of self-delusion. It turns out running ads that "assimilate into the design" - so much so that "the viewer feels ...
  • Can New Media Learn Old-Media Tricks?
    Here's where new media and old media disconnect: New media thinks in terms of dollars no matter what it smells like, and old media wore integrity proudly, like cologne.
  • Sponsored Content And Editorial Integrity
    Worrying that sponsored content will erode reader trust is as if Captain Edward John Smith of the Titanic had run around on the upper deck worrying about open portholes, after an iceberg had ripped open the side of his sinking ship.
  • Investing In Our Industry Is Crazy, Because We're Insane
    Hatred doesn't just show up one day - it brews over time. Consumer hatred for online advertising has reached a boiling point, but it started to brew in the late 1990s.
  • More Meaningless Advice For Premium Publishers
    The advice I have dispensed in this column to premium publishers these past 10 years has been fulfilling for me to give -- and generally ignored. That's not surprising. What I do find perplexing is how so many people in this business of premium publishing ignore their own guts.
  • Annoying Ads Will Be The Death Of Publishers
    The recent explosion in conversations about ad blockers shows that the public's discontent with digital advertising is a major problem. Interestingly, most of the comments I have been reading about ad blockers focus on their impact on consumers and on the advertisers. But what about publishers? Some have pointed out that ad blocking is bad for publishers because it can cut one of their major revenue sources. Others have complained that the publishers' focus on revenue is at the root of this problem, because in their desperation to generate advertising money, they are pummeling readers with unwanted, intrusive, distracting ads. ...
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