• Relevant Ads Are All Relative
    Our definition of relevancy does not match the consumers' definition, and this disconnect will continue to plague us. Ad blocking is not our newest problem. It's just the most obvious sign to date that we have one.
  • The Elephant In The Mobile Advertising Room
    Regular readers of this column will know that I have repeatedly complained about the annoyance of ads, which I have pointed out can be particularly bad for publishers. Based on some recent findings, I have come to realize that this annoyance is a particularly acute problem for mobile advertising.
  • Annoying Ads Will Be The Death Of Publishers
    The recent explosion in conversations about ad blockers shows that the public's discontent with digital advertising is a major problem. Interestingly, most of the comments I have been reading about ad blockers focus on their impact on consumers and on the advertisers. But what about publishers? Some have pointed out that ad blocking is bad for publishers because it can cut one of their major revenue sources. Others have complained that the publishers' focus on revenue is at the root of this problem, because in their desperation to generate advertising money, they are pummeling readers with unwanted, intrusive, distracting ads. ...
  • Why Does Randall Rothenberg Still Have a Job?
    If the rate of people who stopped eating corn tripled over a two-year period, would the head of the National Corn Growers Industry still have a job? If 41% of Millennials decided to stop drinking coffee, would the president of the National Coffee Association be under any pressure? The answers to these questions are obvious. So why, when consumers are blocking the serving of ads at these alarming rates, is the head of the Interactive Advertising Bureau still employed?
  • Learning To Love My Boss Jennifer
    When I was 24 years old, I was an assistant media planner at Young & Rubicam on Madison Avenue. I worked on the media plan to support the launch of Kraft fat-free mayonnaise. At that time, I wasn't a big fan of mayonnaise -- and I liked my boss, Jennifer, even less.
  • A Gold Mine Built On Landfill
    The online video industry is exploding -- just ask anyone who is selling, buying or writing about it. Video-play numbers are in the billions, as is the revenue for the pre-roll ads that appear prior to this Web-based content. There are many reasons for this significant growth. But below the surface, the practice of "auto-play" is driving it.
  • Is Viewability The Bogeyman Of Digital Advertising?
    Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade organizations are hard at work setting new viewability guidelines. While I agree that viewability is important, I feel that this is a misplaced concern for a number of reasons.
  • More Meaningless Advice For Premium Publishers
    The advice I have dispensed in this column to premium publishers these past 10 years has been fulfilling for me to give -- and generally ignored. That's not surprising. What I do find perplexing is how so many people in this business of premium publishing ignore their own guts.
  • Why Digital Advertising Is Anything But 'Creative'
    Several years ago, when people really cared about Windows vs. Mac OS, I heard a joke that went something like this: "If cars were designed by Microsoft, we would constantly have to stop to reboot them." Today, I am compelled to make a different joke: "If our highways were designed by advertisers, billboards would jump in the middle of the highway whenever we tried to drive by."
  • It's An Arbitrage Media World -- Premium Publishers Just Die In It
    Market forces are funny things. They travel in the direction they want to travel, no matter how much they are told not to. Despite trying to reverse the direction of these market forces, they have not veered from their original flight plan. As a result, the turbulence they create is causing the premium publishing industry to crash and burn.
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