• Programmatic Is Problematic, Even When It Works
    The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug.
  • The Natives Are Restless
    In my last column, I shared some proof points to demonstrate the positive impact of native advertising. These were met with not only skepticism and doubt but downright anger. Most of the dissension was centered around the issue of deception.
  • Hyper-Telling Of Sports: The Next Frontier For Immersive Experiences
    Social storytelling has been a buzzword in the digital landscape for some time now. The rise of social has enabled publishers and brands to deliver authentic stories at the speed that social necessitates. But why "tell" stories when, through collaboration, we can actually enable users to participate in real, engaging content that puts them smack in the middle of the story itself?
  • What I Missed About Facebook
    No one will confuse me with Brian Wieser or Peter Stabler, but I can pick successful digital media companies because I live in this space and understand how ads get sold day-to-day and quarter-to-quarter. The company I totally swung and missed on, however, was Facebook.
  • Why Native Advertising Is Great Advertising
    One of the hottest debates in media today is centered on native advertising. As an advertising professor at the S.I. Newhouse School of Public Communications, I sit in the middle of that debate. With advertising and public relations professors on one side and journalists on the other, it's clear that everyone has their version of the facts. In an effort to rise above the American political discourse, I'll put forth the top five reasons why native advertising is the best thing to happen to the media industry now and for the future.
  • The Greatest Native Advertising Campaign Of All Time
    Donald Trump's run for president may be the most brilliant native ad campaign of all time.
  • The Fine Line Between Sponsored Content & Advertising
    The rise of sponsored content has been in the news a lot lately, with big brands like Unilever and Goldman Sachs announcing the creation of their own in-house content studios. Marketers understand that the way people interact with advertising has changed, especially in a world where the use of ad-blocking technology continues to rise, and that consumers are more apt to proactively seek out interesting content than to click on irrelevant advertising. Most sponsored content, however, is currently masking pure advertising as editorial or even worse, using editorial, in-stream positioning to deliver off-message advertising. That being said, when done right, ...
  • No One Will Admit The Biggest Problem With Internet Advertising
    The biggest problem with Internet advertising is a lack of character. All our problems are self-inflicted, triggered by decisions made by digital ad leaders who continue to choose the path to easier money over the moral high road.
  • 7 Reasons Why It Sucks To Be A Publisher
    These days, online publishing has become a tough business. Competition for the reader's attention is fierce, business models are falling apart, trust is eroding -- the list goes on. If you feel like commiserating with fellow publishers at your next networking event, or if you want to explain to your loved ones why you are losing hair prematurely, here is a handy-dandy list of reasons you can cite.
  • Publishing Brands & Social Influencers: The Perfect Union
    Publishers, much like marketers, are looking for more precise ways to engage the right audience on their platforms. This has led to a new category of traffic enhancement: the social influencer. The seeding of content through social influencers, when done correctly, is now as scalable as the old-fashioned AOL home page link. This is especially true when targeting the coveted millennial audience.
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