The news that wasn't news last week was the Google partner and advertiser conference. The event wasn't news because Google slapped a gag order on all partners, advertisers, reporters and bloggers who attended. So what happened there isn't news, but the fact of the event itself IS news: Google has joined the ranks of publishers who have added client summits to their event marketing mix.
Offering behavioral targeting is crazy. It's like giving your house keys to a burglar. It comes down to this simple question: If you are a publisher, do you sell the action of your audience, or do you sell access to reach them? If your choice is the latter, the more you arm buyers with tools meant to increase the performance of an online advertising campaign, the less value you create for the advertising exposure you are selling.
Word.exe When I got my first computer in the dark ages of MS DOS, the commands above were something like what I had to type to get my word processor to run. Nowadays, of course, users have Windows XP or Mac's simple OS. But if users don't have to use obscure commands and remember strange abbreviations to use their desktops anymore, why do sites force them to do it to use RSS subscriptions?
This just in--getting meetings with media buyers is hard. It's much harder now than ten years ago, given the obvious increase in publishing vendors seeking buyers' time and attention.
When music television first began broadcasting music videos for mass consumption, it changed the music industry as we knew it. People got the chance to see visual portrayals of music through videos that told a story or otherwise illustrated the themes of that particular artist and song. Budgets were allocated for this valuable medium, as marketers knew that it could increase interest in an artist.