Every business and nearly every businessperson can be neatly put into one of three buckets. While we all hate being categorized, most of us fit better than we would care to admit. In business, there are three buckets: 1s, 2s and 3s. Ones are start-up types that are trying to go from zero-to-interesting. Twos are growth company folks that are attempting to build a scalable business. Threes are large, mature company people.