With the Demand Media IPO on deck, the industry is asked again to revisit assumptions about media economics. Will low quality content drive out high? Will crowd sourcing content prevent high quality, professionally produced content from achieving future financial success? As a magazine guy who left the New York Times Company to be deeply involved with founding About.com, iVillage, Beliefnet.com and Mediabistro, I'd have to say no. Quality, actual expertise, and genuine human connections will rise to the top. But I'm not the only one who sees fast-buck media as a short-term starburst.