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  • The Trouble With Social Media
    What is the lifespan of social media? Having been working in digital media for 18 years now, I've seen so many social media applications come and go that I wonder if there's a construct through which we can view social media to help us understand its sustainability.
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    Question from a digital seller: I was expecting a bit more action before fall hit, but it doesn't seem like my deals are coming through. Last year was easier than this, and I thought the economy was better now. Why am I having so much trouble closing?
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    Clicks will always matter -- and when premium publishers tell clients and buyers they don't, these publishers make the very problem they are trying to solve even worse.
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